During today’s Free on Friday Webcast, our Experience Evaluator, Emily Welsh and I discussed the basics of the campus visit. As we enter the fall semester, now is a great time to take a close look at how the most important recruitment activity stacks up. We gave viewers 10 “R” words to reinforce the basics of the campus visit. They are:
- Roads – Signage, parking, getting to Admissions.
- R-Aesthetic – (Ok, we couldn’t come up with an R) Aesthetic is ground zero of the campus visit.
- Reception – How does the Admissions space make your visitors feel?
- Restrooms – They are one of the first and last places your visitors experience.
- Reiterate – How are you delivering information to your visitor?
- Route – What are you showing, what are you not showing?
- Residence Hall – Students want to know where they are going to live.
- Review – Evaluations are important.
- Render Authenticity – Allow your students to be students.
We also posed this question to viewers: “What is one thing you aren’t doing today that you can start doing tomorrow to improve your campus visit?”
Think about that ONE thing that YOU can do. Once you have it figured out (and do it) ask yourself that question the next day and the next day and the next day. You will be surprised how much change you can accomplish.
In the comments section, share with us the ONE thing you are going to do on your campus tomorrow (or Monday) to improve the campus visit.
Read more about our authors. Trent serves as the cXo, Chief eXperience Officer at TargetX. He understands the importance of the campus aesthetic and its effect on visiting families and current students. He is passionate about involving the entire campus in the admissions process; he believes that the job description of each member of the campus community should include recruiting students.
Trent is a graduate of Elon University and a member of TargetX’s Experience Team in Atlanta.