Pinterest is growing up. The showy image-sharing social media site is not just about pinning pretty pictures anymore, says higher ed marketing specialist McKenzie Coco. Now colleges can measure user engagement thanks to a new built-in analytics tool.
“Pinterest has taken social media by storm, already catching up to Twitter in its short existence,” says Coco, founder and president of FSC Interactive, an online marketing agency that specializes in social media strategies for higher education. “The addition of metrics solidifies its place in the online marketing sphere. This is not a shiny new toy, but rather a formidable and results-driven online marketing tool.”
The addition of data-mining means colleges can now answer such ...Continue Reading Share