Does it seem like your competitors are more marketing aggressive these days? Do they appear to be all over the Internet?
It’s not your imagination — they are. And they probably think the same about you.
A new survey shows that colleges are increasing their spending on marketing communications, especially interactive tools like student blogs, online tours and microsites. In fact, say the study’s authors, “marketing is being increasingly regarded as a ‘mission critical’ process in higher education, worthy of significant investment.”
The trend has been building for a decade, according to the “Report on Marketing Spending at Colleges and Universities.” But momentum has been especially strong in recent years as higher ed marketers become more and more interactive.
A majority of institutions have ...
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