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What Mercedes and other auto brands can teach you about your visit experience

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I’m a car guy.

Back in 6th grade I had subscriptions to Road & Track and Car and Driver. My father sold cars and managed dealerships. He used to quiz me on the year, make, and model of cars we passed while driving – by day and by night (Yes, I can identify a car based upon its headlights).

Take a look at the Global Fortune 500 top 25 companies list. It’s inundated with oil and car companies.

So what does all this mean to you in admissions? At TargetX, we always encourage you to look beyond the school up the road for best practices and to look outside of admissions. Car companies are a great place to look for best ...

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Categories: Best Practice Documents, Branding/Marketing/Recruiting, Campus Visit Audits Sidebar, Campus Visit Experiences, Change, Customer Service, Uncategorized

What should I wear?

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I get asked some of the same “hot topic” questions about the campus visit from many of our campus visit clients and during the countless campus visit presentations that we do.  One question that keeps coming up:  “What should our tour guides wear?”

I ask a question or two in return.

“What do the students wear on campus to go to class?”
“What is most real and authentic to the student experience?”

In a recent issue of BusinessWeek (Let me disclose. Jeff Kallay forwards along the important articles) about the rise of Millennials in the workplace, I saw this cartoon and just had to share as we discuss the tour guide uniform.

etcequetteschool1

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Categories: Authenticity, Campus Visit, Campus Visit Audits Sidebar, Campus Visit Experiences, Generations, Millennial Generation, Millennials, Student Workers

XpertTip No.166: Consultants "at large"

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Today I’m coming to you “on location” from the illustrious TargetX headquarters in Atlanta!

I’m here for a mini think-tank with Brian Niles and my colleagues from TargetX’s “Experience Team”  — Jeff Kallay, Trent Gilbert, Celesta Brown and our newest addition, Emily Welsh.

We’re here in the conference room doing some brainstorming and further developing the consulting offering we launched back in February at the Xpert Summit.

I thought today would be a great opportunity to give you a sneak-peek of what we’re talking about  (even though we’re admittedly only about half-way through our day at this point;)

Here’s the skinny:  basically, TargetX Consulting is a completely new division of TargetX that focuses on using our experience and expertise to help clients recruit best-fit ...

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Categories: Campus Visit Audits Sidebar