Archive for 'Campus Visit'

In the latest ode to the campus tour guide, higher ed reporter Tim Barker continues a trend that has made the college visit one of the most anticipated events in a student’s search for the right school. Newspapers and magazines, TV and radio, even the movies have all elevated the campus tour to greater prominence and raised the expectations of prospective families.

“Five to 10 years ago, they were simply the thing you did if you had time,” says a Washington-based admissions consultant. “Now they’ve become events.”

At St. Louis University, campus tours are the school’s best tool for persuading students to attend, writes Barker, who covers higher education for the St. Louis Post-Dispatch.

“It’s our No. 1 yield event,” says ...

Have fun with your campus tours, Jeff Kallay advises his clients. Make them distinctive, memorable and authentic to your school.

So when he saw the long straightaway knifing through Alfred University’s beautiful New York campus and the number of students biking to and from class, he knew immediately this was the place for the 7-headed bicycle he discovered a year ago.

Referred to by its manufacturer as the “Conference Bike,” Kallay saw the strange-looking vehicle as the perfect Tour Bike. And that’s what the TargetX Experience Evangelist suggested to his colleagues at Alfred: Offer visitors the option of a communal bike tour — 6 people and a student guide pedaling their way through campus.

“The tour guides loved the idea,” Kallay says. “One ...