Talking about “snail mail” as an effective recruitment strategy is sure to raise an eyebrow or two, but don’t discount its benefits and the value it adds. In the second half of this year’s recruitment cycle, admissions offices are thinking more about acceptance letters, open house invitations and financial aid packages — all traditionally print recruitment pieces — that still work according to Deliver Magazine.
In the article “Making sense of the Millennials” by Allan Nahajewski, Millennials don’t mind direct mail. According to one study, Millennials say 75 percent of the mail they receive is valuable, and 73 percent of them have used direct mail coupons.
With this in mind — what’s the most effective way to use direct mail? ...
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