Archive for 'Customer Service'

Customer service can go a long way.

We often hear that today’s economic environment has affected the enrollment at colleges and universities across the nation. Institutions have become hyper-concerned with financial aid packages, tuition discounts and meeting students monetary needs.

But let’s not forget to tap into the other consumer senses, especially the experience they have with your institution and their main link to campus right now — the admissions office. While price is a key component in college choice, prospective families’ attitudes toward your institution and the experience provided to them is just as critical.

AdWeek reports on a survey conducted by American Express, that identifies customer service as “still important to consumers in this economy.” Not only does it affect their ...