Last week I received a pretty nice email from CVS Pharmacy explaining how easy it would be to transfer my prescriptions online.
It was well-designed, with a nice graphic and very clear call to action. It even had a coupon at the bottom offering me $5 off my next purchase. Score.
One major problem: I’m already a CVS customer! I’ve been getting my prescriptions filled there for at least a decade.
Naturally, I was annoyed. I felt taken advantage of — just another name and email address on some list somewhere. Didn’t these people care that I’d been a long-time client? A loyal customer? Who the heck is in charge of this operation? Do they ...Continue Reading Share