Archive for 'Followup'

HomeFollowup

York College of Pennsylvania – Campus visit makes front cover of their magazine

Posted by:

When prospective consulting clients ask us what we do, or what they get specific to the campus visit, the answer is often big picture. We make the campus visit a top priority within admissions and ultimately campus wide. We help our clients fight the fight for the campus visit at their school.

Lately Trent Gilbert, TargetX’s CXO, Chief eXperience Officer, and I have been receiving a number of emails from consulting clients about improvements to their campus visit since working with us. That’s really the ultimate in satisfaction.

Recently, our clients at York College of Pennsylvania; Steve Neitz, Assistant Dean for Enrollment Management and Nancy Spataro, Director of Admissions sent us both electronic and printed hard copies of the ...

Continue Reading
23
JUN
3

Categories: Best Practice Documents, Campus Visit, Campus Visit Experiences, Change, Experience, Experience Economy Stuff, Followup, Storytelling

XpertTip No. 74: The dreaded phrase

Posted by:

Are you using the dreaded phrase?

Today I’d like each of you to look through your email library to see if you begin any messages with a certain phrase — a phrase I believe should be stricken from the lexicon of admissions marketing.

That phrase? “If you haven’t already visited campus.”

I’ve seen it often; a veiled “time saver” that ensures you won’t leave anyone out as you introduce the body of your message.

But what it really does is announce that you have no idea who you are writing to — a veritable “no-no” for any type of media.

Beginning a message by making it clear that you don’t know if that person has visited reeks of the mass marketing practices of days passed.

More ...

Continue Reading
8
SEP
0

Categories: Client Concierge, Email, Email Campaign Ideas, Followup, Invitations and Reminders, Summer Projects

XpertTip No. 69: It's not about you

Posted by:

Are you guilty of sending narcissistic email messages?

Ok, perhaps “narcissistic” might be a bit too harsh.

But I’ve seen quite a few messages that seem to focus more on what the college wants to say than what the reader wants to hear.

It’s the email equivalent of someone shoving a flyer into my hand as I’m walking down the street. Sure, they may have something they want to say, but hey, I’m busy and I never asked for it.

With email, there’s no need to launch into a three-paragraph history of your school’s origin or your founder’s vision.

It’s probably safe to say that no one wants to scroll through the academically-long-winded description of a new major they’ve never heard of, either.

All of that ...

Continue Reading
28
JUL
0

Categories: Email, Email Campaign Ideas, Followup, Your Website

XpertTip No. 42: State your case

Posted by:

It’s the Achilles heel of admissions communication: leaving the most important part of the message to the end.

Too many times we inundate the reader with too many words in an effort to build our case instead of simply stating it.

I recently reviewed some chat invitations that were, for the most part, great.  The only problem was that they didn’t give the date and time of the event (or even ask for the reader to attend) until the fourth paragraph.

Most readers never get that far.

It’s easy to understand why we do it — anyone who’s ever studied writing learned to deliver the message with a “hook sentence” and supporting paragraphs, bolstering the rising action with suspense and narrative until ...

Continue Reading
14
JAN
0

Categories: Email, Email Campaign Ideas, Followup, Invitations and Reminders

XpertTip No. 38: Making sense of your data

Posted by:

The end of the semester (and the year) is the perfect time to do a review of your email campaign intelligence.

I know, I say this all the time, but it’s one of the biggest advantages of email communication. It’s generally a good practice to take some time at least once or twice a year and make some sense of all that data.

Not sure what questions to ask? Allow me to help.

To start with, try a review of your messages from this Fall semester only. From the “Campaign” tab of eXpressEmail, click on the “Custom Campaign Intelligence” link and select only those campaigns from September till now. This will create a custom report to aid your review process.

Next, you ...

Continue Reading
10
DEC
0

Categories: Email, Email Campaign Ideas, Followup, Lists

XpertTip No. 36: Don't forget your applicants

Posted by:

“Increase applications!” “Lower the discount rate!” “Improve our GPA and SAT averages!”

Happy “Monday morning after;)”

Thanksgiving can already seem like a distant memory when faced with the challenges of the coming weeks. I remember fondly the hours spent “chained to my desk” reading files through the haze of phone calls, emails, decision letters and appointments with families. For admissions officers, it truly is the most wonderful time of the year.

Amidst the craziness of the office these days, it’s easy to ignore your applicants; spending all day talking about them and forgetting to talk with them.

One of the easiest ways to plummet from someone’s “short list” is to allow them to think you’ve forgotten them. Like a ...

Continue Reading
26
NOV
0

Categories: Email, Email Campaign Ideas, Followup, Student Yield

XpertTip No. 26: Maximize your Fall travel investment

Posted by:

Let’s face it folks — admissions travel ain’t cheap. It seems that more and more offices are reducing travel and reallocating their budget money.

For most, however, some travel is inevitable and “hitting the road” is a necessary evil. Given the high cost of recruitment travel, are you doing enough to maximize your investment?

One way to make the most of your travel dollars is to use eXpressEmail to promote your visits.

Whether you’re visiting high school guidance offices or attending college and career fairs, using email to bolster your visits can be highly effective. With a little thought and manipulation of your data, you can send a series of broadcasts announcing a visit from one of your representatives ...

Continue Reading
17
SEP
0

Categories: Email, Email Campaign Ideas, Fall Travel, Followup, Summer Projects

XpertTip No.3: Clicking send is just the beginning

Posted by:

With so much emphasis on email message creation, deployment and tracking metrics, it’s easy to see how most people feel like they can relax once they finally click send. If you’re among the many who breathe a sigh of relief and move on to the next crisis, you could be missing out on an opportunity to enhance the relationship between you and your audience.

Don’t forget to use the “Followup” link after your initial broadcast. Just click the link in your Campaign Intelligence report to communicate with message receivers according to their interaction (or lack thereof). Include a strong call to action like visiting your website and your message could be just as effective as the original email.

Followup ...

Continue Reading
2
APR
0

Categories: Email, Followup, Invitations and Reminders, Lists