Archive for 'Generations'

Growing up techie

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We’re living in hyper-connected times and Millennials from a very early age are growing up with everything at their fingertips. But is that “always on” mentality helping or hurting our youth? And how will the increased use of technology affect higher education?

The Pew Research Center along with Elon University conducted a survey of over 1,000 Internet “experts” (with the majority coming from education and technology fields) asking respondents to select whether growing up constantly connected will be a positive or negative.

Fifty-five percent of respondents took an optimistic point of view. They felt that Internet use provides young people with a unique skill set, including knowing how to solve problems through cooperative work and knowing how to quickly and efficiently ...

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“Take Your Parent To Work Day” and other tales of helicopter parenting

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For over a decade we’ve been attempting to understand Millennials and their relationships with their helicopter parents.  As a former latchkey kid, maybe I’m jealous of this dynamic; my own parents were fairly absent from a host of major and daily milestones in my development. Now I am a proud and somewhat bitter GenXer who is a bit fed up with Boomer narcissism and Millennial entitlement and having to see members of my generation serve as the managers in the work place caught in the middle of this overindulgence.

The helicopter is still hovering. Take a moment to see where and how.  Ranging from insane to the hilarious, here are some examples:

More parents helping adult children get homes, ...

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Persuading the parents

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Beware the parents, says popular thought leader Jeff Kallay. They’ve morphed from the relatively benign helicopters to more savage stealth bombers, and you’d better be prepared to make a good case for why they should pay all that money to send their kids to your school.

Today’s college-bound students are the offspring of Generation Xers, who are more cynical, skeptical and stealthy than the parents of your previous classes. So forget the hype, be authentic, demonstrate your return-on-investment, said Kallay in a rousing conclusion to TargetX’s Xpert Summit — the company’s annual event for users of its technology and consulting services.

Kallay’s concluding keynote was not the first time many of the attendees thought about parents during the two-day conference. In fact, ...

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Helicopter Grandparents

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If you’re still hosting an event called “Parents Weekend,” you’re behind the times. The Washington Post’s Jenna Johnson suggests you recognize a growing force in the college-choice process: Grandparents.

Increasingly, admissions staff at Marymount University are finding themselves entertaining grandparents who aren’t up for the walking tours of campus, writes Johnson in her higher ed blog.

“I have never seen so many grandmothers,” said Michael Canfield, director of admissions at the Virginia school. “In many families, higher education has become a core value, so the families are congregating around it.”

What’s happening at Marymount reflects a trend that is prompting many campuses to change “Parents Weekend” to “Family Weekend,” writes Johnson, whose coverage of higher education for the Post includes frequent contributions to ...

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College for colleges

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There’s a good chance you’ve heard some of them present at a conference or workshop on student recruiting. And if you have, you probably noticed the room was packed and the energy level high.

Adrienne Bartlett noticed, especially when people approached her after her sessions and remarked that she and her colleagues at TargetX consistently give the most informative and entertaining presentations. She began to realize that TargetX is viewed as more than a technology provider, more than a source of admissions consulting. “First and foremost, we’re educators,” she says. “People rely on us for our industry expertise — our webcasts, weekly tips and trends, workshops, conference presentations.

“All of that expertise goes into our products and services, of course, but it ...

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What should I wear?

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I get asked some of the same “hot topic” questions about the campus visit from many of our campus visit clients and during the countless campus visit presentations that we do.  One question that keeps coming up:  “What should our tour guides wear?”

I ask a question or two in return.

“What do the students wear on campus to go to class?”
“What is most real and authentic to the student experience?”

In a recent issue of BusinessWeek (Let me disclose. Jeff Kallay forwards along the important articles) about the rise of Millennials in the workplace, I saw this cartoon and just had to share as we discuss the tour guide uniform.

etcequetteschool1

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Marketing to Millennials

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The youngest are only 10, so you’re going to be dealing with the Millennial generation for years to come. That means you should overcome your sense of Millennial overload and continue to welcome new insight into how to reach these “vocal, demanding, discerning, shrewd and, yes, narcissistic” prospective students.

Advertising Age’s Thomas Pardee has written another psychosocial look at those born between 1982 and 2000, and he concludes with five tips for marketing to them.

  • Be fast. “For Millennials, there’s nothing worth saying that can’t be said in 140 characters or less. It’s not that they can’t handle long-form pitches, they just know you can do better. So do better.”
  • Be clever. “Smart and funny is the new rock ...
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Introducing the iGeneration

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Feel like you finally understand the Millennials, confident in your grasp of what they like and what it takes to recruit them? Well, USA Today has some bad news for you. Here come their brothers and sisters — the iGeneration.

If you thought the tech-savvy, marketing-averse Millennials were a challenge, wait till you a get a load of their younger siblings.

“They’re still kids,” writes reporter Sharon Jayson, “and although there’s a lot the experts don’t yet know about them, one thing they do agree on is that what these kids use and expect from their world has changed rapidly.”

And it’s all because of technology. “It’s simply a part of their DNA,” says child and adolescent psychologist Dave Verhaagen. “It shapes everything ...

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Understanding Millennials

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The Millennials are a mystery for many people.

Is this a generation indulged to the point of helplessness by helicopter parents or destined for greatness through technological savvy and commitment to social causes? Are they easy to market to because they’re always online or difficult to persuade because they’re marketing averse?

Last week’s Recruitment Minute on a new TV show about four Millennials prompted some readers to ask about other sources of information on the 75 million who will dominate undergraduate and graduate recruiting for years to come.

Here are some sites that can help you get to know the Millennial generation a little better:

The Next Great Generation
A blog by Millennials who describe how they live and what they ...

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A bucket list for Millennials

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In the ever-expanding effort to understand the Millennial generation, college recruiters have a new resource. MTV is offering an unusual look into the minds and souls of four students making their way across America in a quest to complete a list of 100 things to do before they die.

“The Buried Life,” which debuted this week on MTV, has been called a bucket list for the four twentysomethings. But it is proving to be much more than that as the foursome is inspiring other young people to create their own list of things to accomplish.

Albion College’s Kevin Kropf was especially intrigued by the group’s response to a reporter’s question about other young people they’ve met, and how their generation sees the ...

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Meet the parents

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As if tooling your website to appeal to savvy Millennials isn’t hard enough, now you have to accommodate their demanding X-er parents as well. And, needless to say, both groups are not looking for the same things.

Joe Dysart, writing for Today’s Campus magazine, took a look at the latest in a series of “E-Expectations” studies and offered some warnings — if not solutions:

- Eight in 10 parents say they are playing a pivotal role in helping their children decide which college to attend.

- Ninety percent of those respondents say they are using the web as a primary source of information on schools.

- The topics that parents are seeking include campus safety, admissions requirements, tuition and fees, academic programs and scholarships ...

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TWIT, Don Tapscott and a 17 year old's Perspective

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Sunday night, my friend Leo Laporte had a wonderful panel of experts discuss the media, social media and colleges on his popular This Week in Tech podcast. I highly recommend you listen to it. The panel included Don Tapscott, author of Growing Up Digital and Grown Up Digital, the father-son duo or Jeff and Jake Jarvis and social media expert, Gina Trapani. During the show they share a lot of opinions on social media, the future of colleges and the generation rising into the the college scene.

I highly recommend college administrators and faculty listen to this show. In the middle they discuss Google Wave – for those interested, ...

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Grown Up Digital

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If you have young children at home and you’re still trying to figure out your kids and all that fancy technology stuff they enjoy, then take about 10 minutes to listen to a really interesting podcast with the author of Grown Up Digital, Don Tapscott. Don was interviewed by a friend, Leo Laporte and his partner Amber MacArthur, on the Net@Night podcast.

Click here to listen online or download to iTunes

Back in the late 1990′s Don wrote Growing Up Digital: The Rise of the Net Generation – a fascinating look into the future of the coming generation and their use of technology. His new book, Continue Reading