This year marked my 18th NAGAP conference. For my acronym-challenged friends, this is the National Association of Graduate Admissions Professionals. My first presentation, in 1994 in San Francisco, was entitled “What is WWW?” Oh how the times have changed.
Over my career in higher education, I’ve attempted to bridge the divide between the undergraduate and graduate recruiting efforts — bringing the lessons learned recruiting an 18-year-old to the world of recruiting adults. However, I received pushback on a regular basis from the graduate professionals with claims of “we’re different” or “we don’t have the resources they have” or “we don’t have the same issues.”
Then came those pesky Millennials to their graduate program interview and campus tour with ...
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