While colleges continue to look for ways to use the power of Facebook to attract students, one UCLA junior shakes his head in wonder at a lost opportunity.
Schools spend enormous amounts of money and effort on campus events that appeal to prospective students, writes Nate Villegas, so why do they overlook the Facebook tool that so many young people use to help plan their activities?
“When it comes to finding something to do at a school,” writes Villegas, “I’m going to check my Facebook Events page.” The problem, he says, is that most of the college event listings are created by students and not by the staff responsible for organizing the events. And this means that the information is often incorrect. ...Continue Reading Share