Even though I’m a proud card-carrying member of Generation X, I’ve grown to love and understand Millennials. But according to Advertising Age magazine, they don’t love McDonald’s, a brand to which I was extremely loyal in my youth.
As children during the 1960′s, we viewed McDonald’s as a rare treat. But as teenagers in the 70′s and 80′s, its Golden Arches drew us like moths to a flame. It was the place to gather after most high school and church youth group activities. It was for many in our generation, a home (with a red Mansard roof) away from home.
Well, times have changed. A recent article in Ad Age reveals ...Continue Reading Share