Archive for 'Mobile Marketing'

HomeMobile Marketing

Going mobile in higher ed

Posted by:

Colleges consider a variety of communication channels important to recruiting best-fit students — and many would say mobile should be in the mix too.

“Given the increasing use of smartphones among the college-aged, this is an excellent time for your admissions staff to familiarize themselves with QR codes and with mobile marketing in general,” says Daniel Fusch of Academic Impressions. To learn more about this, Fusch interviewed web and mobile marketing consultant Bob Johnson about what he thinks campuses could be doing to kick-start their efforts.

QR (Quick Response) codes have become a popular choice for colleges and universities to begin building a mobile presence. Bob Johnson cites an example from Westminster College, which uses QR codes in their view book, leading ...

Continue Reading
18
NOV
0

Categories: College Recruiting, Mobile, Mobile Marketing

Your website – mobilized

Posted by:

Businesses can’t afford to ignore mobilizing their websites. And neither can colleges or universities.

This was stressed to marketers during the OMMA Mobile conference in New York last week. Karl Greenberg of MediaPost News reports on the presenters, Kari Wilson and Sebastien Chalmeton, who identified five important tips to creating mobile sites for organizations. Because ignoring those consumers (or prospective students and parents) who are “on-the-go” is not an option.

Keep these sites simple. “That’s the most critical thing you need to do when you design a mobile site,” Chalmeton says. Prospective students and parents will appreciate simple design with ease of use. Considering these two elements in mobile design is a must.

Make search easy and prominent. Search is a large piece ...

Continue Reading
17
JUN
1

Categories: Mobile, Mobile Marketing, Website, Websites

Making email mobile

Posted by:

If you’re like most marketers, you work hard to understand good email design. Then everything changes.

A few years ago, email design needed to adjust to the increasing use of preview panes and to images being blocked by default, says marketing researcher Chad White. Now you have to adjust again — to the wave of HTML-friendly smartphones and the exploding popularity of tablet computers.

“Sales of smartphones that render HTML email well are booming thanks to the iPhone and a mega-slew of Android-powered phones,” he writes in MediaPost’s Email Insider. And contrary to the common belief that email readership is languishing, these smartphones are driving increased use of email — especially among teens.

White offers several recommendations for adjusting your email design to ...

Continue Reading
6
MAY
0

Categories: College Recruiting, Email Recruiting, Facebook, Millennial Generation, Mobile Marketing

Girl Scouts Are Using Them. What About You?

Posted by:

As we’re approaching the time to convert applicants to deposited and enrolled students, everyone is thinking about yield.

Each yield communication and event should have a purpose and a call to action; it should take you to the next step.

Many of you will be hosting events for students who have applied and have you near the top of their list. While you’ll roll out the red carpet, gussy up the campus, serve better-than-average food, and have a meet and greet with your president, do you have a plan of action to get the students to take the next step?

These events are about garnering the deposit, so why not take a cue from Girl Scouts? They are selling cookies to countless small ...

Continue Reading
23
FEB
0

Categories: Best Practice Documents, Campus Visit Experiences, Experience Economy Stuff, Mobile, Mobile Marketing, Yield

Practicing good mobile habits

Posted by:

Is your website content ready for mobile devices? Forecasters predict that by 2013 there will be 1.7 billion mobile internet users. You can be sure that many of those users will be prospective students (and their parents) doing college research through their mobile devices.

“Many folks spend a lot of time working on the design of their site for modern browsers, but fail to realize the ever-increasing percentage of site visitors that come by way of mobile devices,” says Brian Gardner of Studio Press. You know that you only have seconds with a prospective student on your website. How much time do you think you will have with a visitor to your site via a mobile device?

“How to Make Your Website ...

Continue Reading
3
DEC
0

Categories: Best Practice Documents, Mobile, Mobile Marketing, Websites, Your Website

Focus on mobility

Posted by:

This is the year of mobile, the experts tell us. Actually, they’ve been telling us that for the last five years, but this time they really mean it. And this time they may be right.

The iPhone and Android have changed things dramatically. Reliance on smartphones in general is altering the way people do business and live their lives.

That’s especially true for young people, of course, who seem to spend every waking moment talking, texting, surfing on their mobile phones.

So it’s time to get serious about your mobile marketing, says strategist Tony Felice. He offers some suggestions:

- It’s not enough that your website is accessible on a mobile device, it has to offer the best user experience. Design a simple site ...

Continue Reading
19
MAR
0

Categories: College Recruiting, Mobile Marketing

Disney Stores, iPhone Apps, AR (Augmented Reality) and your campus tour

Posted by:

So let’s connect some experience economy dots and make them all relevant to your campus visit programs.

Disney to finally make their Disney Stores an “Experience”
Disney Stores have never really matched the Disney Magic. They’re just stores. Passive buying. Not an experience and not at all reminiscent of a Disney park.

As reported in the New York Times:

“The world does not need another place to sell Disney merchandise — this only works if it’s an experience,” said Jim Fielding, president of Disney Stores Worldwide. The company plans to unveil the new look in May in Southern California, Long Island and Madrid, and is close to signing a lease for that Times Square flagship.

Theaters will allow children to watch ...

Continue Reading
25
OCT
4

Categories: Authenticity, Campus Visit, Campus Visit Experiences, Change, Experience Economy Stuff, Millennials, Mobile Marketing, Outside Resources