Archive for 'Mobile'

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Going mobile in higher ed

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Colleges consider a variety of communication channels important to recruiting best-fit students — and many would say mobile should be in the mix too.

“Given the increasing use of smartphones among the college-aged, this is an excellent time for your admissions staff to familiarize themselves with QR codes and with mobile marketing in general,” says Daniel Fusch of Academic Impressions. To learn more about this, Fusch interviewed web and mobile marketing consultant Bob Johnson about what he thinks campuses could be doing to kick-start their efforts.

QR (Quick Response) codes have become a popular choice for colleges and universities to begin building a mobile presence. Bob Johnson cites an example from Westminster College, which uses QR codes in their view book, leading ...

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18
NOV
0

Categories: College Recruiting, Mobile, Mobile Marketing

Your website – mobilized

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Businesses can’t afford to ignore mobilizing their websites. And neither can colleges or universities.

This was stressed to marketers during the OMMA Mobile conference in New York last week. Karl Greenberg of MediaPost News reports on the presenters, Kari Wilson and Sebastien Chalmeton, who identified five important tips to creating mobile sites for organizations. Because ignoring those consumers (or prospective students and parents) who are “on-the-go” is not an option.

Keep these sites simple. “That’s the most critical thing you need to do when you design a mobile site,” Chalmeton says. Prospective students and parents will appreciate simple design with ease of use. Considering these two elements in mobile design is a must.

Make search easy and prominent. Search is a large piece ...

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17
JUN
1

Categories: Mobile, Mobile Marketing, Website, Websites

Eliminating the phone relay

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Mobile access to the Internet (and in particular, to Customer Relationship Management — CRM) has expanded significantly over the last decade. According to a recent Cisco Visual Networking Index (VNI) forecast, “Last year’s mobile data traffic was three times the size of the entire global Internet in 2000.”

And those numbers are only expected to rise. Cisco’s VNI forecast goes on to predict that by 2015, “There will be 788 million mobile-only Internet users” and, most shockingly, “There are 48 million people in the world who have mobile phones, even though they do not have electricity at home.”

With Internet accessibility reaching beyond even the power-grid itself, colleges and universities are faced with a tremendous opportunity: Embracing mobility allows higher education to ...

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27
MAY
1

Categories: College Recruiting, CRM, Data, Mobile

Girl Scouts Are Using Them. What About You?

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As we’re approaching the time to convert applicants to deposited and enrolled students, everyone is thinking about yield.

Each yield communication and event should have a purpose and a call to action; it should take you to the next step.

Many of you will be hosting events for students who have applied and have you near the top of their list. While you’ll roll out the red carpet, gussy up the campus, serve better-than-average food, and have a meet and greet with your president, do you have a plan of action to get the students to take the next step?

These events are about garnering the deposit, so why not take a cue from Girl Scouts? They are selling cookies to countless small ...

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23
FEB
0

Categories: Best Practice Documents, Campus Visit Experiences, Experience Economy Stuff, Mobile, Mobile Marketing, Yield

Preparing for the new year

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Another year has come and gone but you are only about half way through the recruitment cycle for the class of fall 2011. As you wrap up 2010, think about where your recruitment marketing efforts currently are and where you might be going in 2011.

To help you do this, ThoughtLead hosted the Future of Marketing micro-conference. Sixty speakers each take 60 seconds to impart their wisdom on us with insights into what the “future of marketing” is in 2011 and beyond. Here are just a few that might appeal to admissions and recruitment marketing:

“Mobile is a game-changer” (Chuck Martin). We’ve heard about this a lot over the past few months, and your institution needs to begin thinking about how you ...

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17
DEC
0

Categories: Branding/Marketing/Recruiting, Mobile, Social Media, Storytelling, Word of Mouth

Practicing good mobile habits

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Is your website content ready for mobile devices? Forecasters predict that by 2013 there will be 1.7 billion mobile internet users. You can be sure that many of those users will be prospective students (and their parents) doing college research through their mobile devices.

“Many folks spend a lot of time working on the design of their site for modern browsers, but fail to realize the ever-increasing percentage of site visitors that come by way of mobile devices,” says Brian Gardner of Studio Press. You know that you only have seconds with a prospective student on your website. How much time do you think you will have with a visitor to your site via a mobile device?

“How to Make Your Website ...

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3
DEC
0

Categories: Best Practice Documents, Mobile, Mobile Marketing, Websites, Your Website

Dashing toward mobility

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As the world continues its mad dash toward Mobility, colleges and universities once again find themselves challenged to stay ahead of the curve. With the mobile web just a tap away, today’s students expect instant access to you and information about your institution.

Like the proverbial town crier, recruiting expert Bob Johnson, of Bob Johnson Consulting, is spearheading the conversation. He points out, “The number of people using a mobile device (mostly smartphones with small screens) to access the web will grow constantly over the next few years and is projected to pass the number of people using desk top computers by 2015. People will expect to have a mobile-friendly experience or they will not think kindly of your ...

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5
NOV
6

Categories: College Recruiting, Free on Friday Webcasts, Mobile, Websites

Here comes the cloud

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You already live in the cloud and, if you’re like most people, don’t even realize it. Every time you check your webmail, store photos on Flickr or contribute to a report in Google Docs, you’re using “cloud computing” — the newest buzz phrase in the ever-evolving world of bits and bytes.

The “cloud” is a poetic reference to the Internet. The idea is that you can perform your computing tasks by going online anytime, anywhere — and not have to rely on software, hard drives, servers and other components that are costly, unwieldy and inefficient.

Cloud computing is altering the way companies do business, but higher education has been lagging behind. That may be changing, however, if you listen to reports coming ...

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18
DEC
0

Categories: Cloud, College Recruiting, Data, Mobile