As one of the leading change agents in higher education, Jeff Kallay is always looking for kindred spirits. Especially when it comes time to select winners of the X Award, the annual prize from TargetX that goes to those who did the most to “overthrow dead culture” in college admissions.
Kallay lobbied hard for two of the top private colleges in the South for their innovative approaches to recruitment marketing, and his colleagues at TargetX agreed.
As a result, Saint Leo University in Florida has received the 5th annual X Award in recognition of an institution that has made great strides to overthrow dead culture, the phrase adopted by CEO Brian Wm. Niles to represent the company’s philosophy of modernizing student recruitment.
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