Archive for 'Social Networking'

For a few years I’ve made a joke when asked what I think will succeed the so-called Web 2.0 revolution – that which is basically defined as an interactive, sharing (sometimes overly so) period of time online.  With popular social networks, photo sharing sites, blogs and microblogging services like Twitter, it’s become common place for many folks to share their deepest and all-too-often shallow thoughts online for anyone to read.

If in a 2.0 world we’re sharing a lot (some good, some not so good – doesn’t matter), I’ve predicted with a laugh that in a 3.0 world we’ll realize we’ve shared too much and will go back to our own corners and keep this stuff to ourselves.

Well, the first sign ...

Is your private social network in need of a fall face-lift?

Watch this short video tip and learn how to customize the layout of your Ning network:

Contact me for more help with creating and managing a successful private social network.
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We’re in the middle of an unfolding human experiment, says Aaron Kahlow, as social networking tools become a primary means of communicating and marketing.

It’s all about understanding the human element of these new tools, adds Kahlow, an expert in online marketing and advertising. And the human element really comes down to social networking etiquette.

“At some point, society determined that yelling in a communal place was not acceptable, that asking someone to be your friend before you actually got to know her was the order of events; and that there’s an appropriate time to get someone’s address or phone number. They all morphed into social norms that we follow almost without thinking. But the rules for communicating online are fuzzy, and ...

The only thing more certain than death and taxes is the demise of Twitter and Facebook. It’s the nature of the Internet.

Like everything that has preceded them, Twitter and Facebook will be replaced by something else. The question that marketing strategist Steve Rubel gets all the time is, “What?”

“I can’t go to a meeting without being asked what will succeed Twitter or Facebook as the future king of community,” he writes in a recent issue of Advertising Age. And he has an answer.

“It will be the open web. A group of standardized technologies is emerging that will evolve social networking from destinations we visit into something bigger — a federated address book that makes every single website that ...

Last week’s Free on Friday topic, “Combat Summer Melt with Social Media,” opened a veritable floodgate of questions — most of which had to do with how to encourage more participation within a social networking environment.

The short, easier-said-than-done answer is that you have to provide fresh, relevant content on a very regular basis — content that solves problems and answers questions while simultaneously entertains and invites members to post, comment, share, tag, upload, vote and more.

Overwhelmed? You’re not alone.

Truth is, an effective social networking strategy takes a significant investment of time and resources on your part. But even if you recognize its enormous potential and commit resources accordingly, there’s still that pesky question of what the heck ...