Archive for 'Student Yield'

Greetings from Hershey, PA!

I’m here with my colleagues in the “sweetest place on earth” for this year’s PACAC conference.

Admittedly, it’s pretty tough to concentrate with so many distractions — but I’ll try to ignore the smell of chocolate permeating every corner of this place and try and relate something of value for all of you today;)

In my conversations with clients here last evening, I was particularly struck by how many people mentioned that this year’s class was a “late” one — late to visit, late to apply (and late to deposit).

Now, I have my own theories that this is symptomatic of an increasingly transparent process and the fact that, for most schools, prospects and parents know they’re in ...

This time of year, you’ll usually find me furiously brainstorming for some nuanced idea I can relate to help you gear up for May 1.

In the past, I’ve hailed it as that “all-important first day of May” and described it as the “ominous deadline.”

Call it what you will — but the now (in)famous admissions deposit deadline has come to symbolize the end of the road for the year’s recruitment cycle, with the obvious question “Did you make your class?” looming in its wake.

But is May 1 really the imposing zero-hour we’ve made it out to be? I cannot tell a lie — my gut tells me “not so much.”

From what I’ve been witnessing, the “admissions process” as ...