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Tracking trends

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Keeping up with what’s happening in higher education is easier said than done. So when articles like Nancy Griesemer’s “15 College Admissions Trends Worth Watching” comes out — it’s perfect for “on-the-go” counselors and directors of admissions.

Griesemer’s 15 trends come from the 2011 State of College Admission report provided by the National Association for College Admission Counseling (NACAC). This collection of data from NACAC, the College Board and the federal government makes up a comprehensive document with significant information about college admissions. Here’s just a sampling of Griesemer’s list and what it means for admissions:

The total number of high school graduates is down. We’ll continue to see this decline through 2015. Enrollment and retention offices will be working ...

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4
NOV
1

Categories: Applicants, Branding/Marketing/Recruiting, Change, Data, Social Networking, Tracking

You need some perspctv

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It’s becoming more and more important and increasingly difficult to keep track of all the ways your institution is mentioned online. While most people rely on Google to alert them to tweets, posts and news references, a couple of higher education bloggers have become enamored of a web tool called Perspctv.

“Up until now, I’ve used Google Alerts to notify me when a new webpage mentions Lethbridge College, where I work,” writes Mike McCready, Web Services Manager for the school in Alberta, Canada. But then he read a post by Seth Meranda of the University of Nebraska-Lincoln extolling the virtues of a new aggregator.

“The great thing about this tool,” says McCready, “is that it delivers real-time and historic posts ...

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27
FEB
0

Categories: Tracking

XpertTip No. 54: Is your website working?

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Research shows that 84% of students are using the college’s website most heavily in their college search (Eduventures, 2007).

These days, you can’t deny the importance of investing heavily in your school’s web presence.

But tracking the return on your website investment isn’t easy; comparatively it can make filing your taxes seem simple and straightforward.

While tools like Google Analytics and WebTrends can help, page visits and click-throughs only tell us part of the story.

Sometimes anecdotal feedback can help fill in the blanks when it comes to the effectiveness of your website. Are you asking for it?

Here are a few opportunities you may be missing to invite feedback:

  • Provide a link right on the page for visitors to comment and/or make content requests.
  • Ask visiting ...
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7
APR
0

Categories: Data, Research, Tracking, Uncategorized, Web Traffic, Your Website

XpertTip No. 22: Content ideas for social networks

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Something interesting happened to me last week: I received “save-the-dates” for my high school reunion this year — via MySpace and Facebook.

I smiled, of course, thinking of this series of tips on social networking. I not only got the date, time and location for the event, but also a way to connect with other classmates and forward the information along. A paper invitation will follow in the coming weeks, but for now I’ve got it on the calendar and have participated in online conversations on everything from “Who’s Going?” to “Favorite High School Memory.” Social networking technology has truly changed the way I communicate and stay in touch.

Social networks aren’t just for the kids, either. Jeff Kallay, Experience ...

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13
AUG
0

Categories: eXpressNet, Lists, Social Networking, Tracking, Web Traffic

XpertTip No.9: Don't just collect. Analyze.

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Data collection has been a major focus of recruitment marketing over the last decade. The emergence of online, interactive tools revolutionized the industry by providing real-time reports detailing prospective student behaviors. We now have instant gratification when it comes to tracking metrics. (It’s ok to admit that you’ve sent an email and immediately clicked over to watch the “viewed html” numbers climb. I’m probably doing the same thing as you read this…) Simply put, we have the power to collect more data than ever before.

While all of this sounds great, there is an inherent problem in hoarding so much data. We’re not taking the time to analyze it.

While tackling all of your data analysis requires ...

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14
MAY
0

Categories: Campaign Intelligence, Data, Tracking

XpertTip No.5: Make sure your links are live

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This week’s tip may sound elementary, but sometimes we need a reminder
to make sure we’re doing the basics well.

I’ve seen more than a few emails go out lately with links that are not
live. When creating your email messages, simply typing “www” at the
beginning isn’t enough. Don’t forget to begin the link with “http://”
and make the link clickable, or “hot.”

More often than not, persuading your readers to click a link in your
message is your primary reason for sending the message in the first
place. Make it that much easier to answer your call to action by making
it a one-click process! We all know that expecting a reader to cut and
paste ...

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16
APR
0

Categories: Email, Links, Tracking, Uncategorized