Building an arsenal of social media to reach prospective students? Got your Facebook page, Twitter handle, YouTube channel? Maybe Pinterest and Instagram accounts and Tumblr too?
It certainly makes sense, since research indicates that two-thirds of high school students use social media to research colleges and more than a third of those students use the sites to help decide where to enroll.
But a recent article in Inside Higher Ed offers this advice: “The number of social media accounts might not be nearly as important as what colleges and universities do with the technology.”
Reporter Alexandra Tilsley talks to some of the people behind the research, and they recommend that you delve into the findings and perhaps reconsider your social media strategy. While ...Continue Reading Share