It’s that time of year. The ball is no longer in your court. Your accepted students are in control and they decide which institution they attend next fall. It’s time for you to get real, ditch the script, and connect with your best-fit students.
Authenticity. It’s a topic mentioned both directly and indirectly in higher education circles and in articles talking about ways to get the most from your college visit experience. However, it isn’t always the easiest subject for campuses to wrap their head around, especially this time of year.
Admissions leadership is constantly forced into a corner, thinking “Ok, accepted student, I know you want to see what is real, ...
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CRM technology can help you save money, track key metrics, fire comm-flows and become a much more efficient operation. But good luck if you think CRM tools recruit students.
There’s a scene in Disney/Pixar’s WALL-E where the humans are in their space cruiser, floating about on hover chaise lounges, focused only on their computer screens and oblivious to their surroundings and to reality. Two of the characters’ computers break and they have an epiphany. They discover that their space cruiser has a pool and they dip their toes in and begin splashing about. They live in the moment.