Archive for 'Uncategorized'

“No Duh,” Higher Ed

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Know where some of the most talented professionals I ever worked with in Admissions work now? (Hint: It’s not Admissions).

Sadly, our industry’s best and brightest often feel as if they have no other choice but to leave campus in search of professional development, career advancement, and in many cases, a decent salary.

In my time (and when did I get old enough to say that by the way?), phrases like “you’ve got to move over to move up” were the norm. Despite the fact that I worked full-time — plus “nights, overnights and weekends” as we liked to say in the business — my MBA advisor kept asking me when I was going to get a “real job.”

True — my colleagues ...

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A little less conversation

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Change.

It’s an emotionally charged word in higher education, if not a dirty one.  And it’s been the war cry here at TargetX since day one.

When I joined the company back in 2005, I was quickly immersed into a culture of higher ed professionals trumpeting the need for industry change.  Defects from a world of cushy benefits and questionable accountability, they struck out on their own to become a voice of change in an industry sliding desperately into denial.

Together the team here wrote blog posts and email newsletters outlining how colleges needed to engage a new generation and operate more efficiently.   We spent years speaking at conferences about the impending shifts in technology, generations, demographics and more.  We even created our ...

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New Millennials in the Work Place and Old Style Business Cards

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Seems like we have been recruiting millennials for a long time and now they’re joining our ranks in the workplace.

AdAge recently published “What to Know About Your Latest Class of Employees”. The article outlines five observations and best practices that are relevant to millennials in the workplace:

1. Loyalty is back
2. Engagement is essential
3. Watch for short circuits
4. Make time for face time
6. Harness the coffeehouse effect

Read the quick article for all the details.

Regardless of what generation your work team is; Millennial, Gen X or Boomer, all employees should have well designed and well thought out business cards. Even in today’s digital world a business card reigns supreme for connection. However, keep your business cards simple in ...

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Avoiding data paralysis

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When I conjure up characteristics of a typical admissions professional, I immediately think of words like friendly, knowledgeable, professional, fun-loving (remembering NACAC 2011). My first thoughts aren’t about leveraging financial aid, predictive modeling or data integrity.

Being responsible for data can be a scary thought, even to those “techie” people in admissions who claim to love it. One hazard that CRM expert Mark Miller warns about is data paralysis. Sometimes knowing that all the data is out there waiting to be put to good use can be enough to stop you in your tracks. So, let’s talk baby steps.

Miller offers three suggestions for bringing things under control:

1. Favor smart data over big data. What data ...

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“Take Your Parent To Work Day” and other tales of helicopter parenting

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For over a decade we’ve been attempting to understand Millennials and their relationships with their helicopter parents.  As a former latchkey kid, maybe I’m jealous of this dynamic; my own parents were fairly absent from a host of major and daily milestones in my development. Now I am a proud and somewhat bitter GenXer who is a bit fed up with Boomer narcissism and Millennial entitlement and having to see members of my generation serve as the managers in the work place caught in the middle of this overindulgence.

The helicopter is still hovering. Take a moment to see where and how.  Ranging from insane to the hilarious, here are some examples:

More parents helping adult children get homes, ...

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What the Superbowl can teach higher ed

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According to the Neilsen Co., an estimated 111 million people watched last year’s Superbowl. But I wonder how many people took their bathroom break during the game and stuck around for the commercials.

This advertising juggernaut has brought us some of the most iconic 30-60 second ads of all-time. Brands bring out the creative “big guns” to catch people’s attention and hopefully have them talking about their product long after the Lombardi Trophy has been awarded.

So you are probably asking yourself, “What does the Superbowl have to do with higher ed?” Well, if you’re in recruitment marketing those ads are doing something that colleges and universities need to be doing much more of — using creativity to grab ...

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Would you like fries with that?

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Ever heard the one about “How the liberal arts major says hello?”
(answer: “Would you like fries with that?”)

[go ahead, guffaw]

An NPR reporter recounts the old joke in a recent piece on how new trends could be challenging the notion that specialization in higher ed is the only path to success. They go on to tell the story of how food giant ConAgra — think Chef Boyardee and Marie Callender’s — has revamped their internship program to include the recruitment of such “off the beaten path” employees as journalism or biology majors.

Could it be? Are media outlets finally recognizing that there is value in educational pursuits that don’t reduce to 1′s and 0′s?

USA Today seems to think ...

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Is branding the solution?

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Vince Lombardi would begin practice each spring by lifting a football and, with deep resonance, announce, “Men, this is a football.”

To winning teams, the fundamentals are etched in stone; they make up the DNA of every player. When it comes to enrollment, many colleges and universities have lost sight of the fundamentals.

Over the years, I’ve helped build the importance of “institutional branding” as it became a taskmaster, dictating to all who follow. Many say that branded messaging is the cornerstone for enrollment success and the engine driving the perception of institutional significance.

After more than two decades of creating institutional brands, my experience has proven otherwise.

Institutional branding should begin to form after the fundamentals have been drilled into the team. When ...

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What Mercedes and other auto brands can teach you about your visit experience

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I’m a car guy.

Back in 6th grade I had subscriptions to Road & Track and Car and Driver. My father sold cars and managed dealerships. He used to quiz me on the year, make, and model of cars we passed while driving – by day and by night (Yes, I can identify a car based upon its headlights).

Take a look at the Global Fortune 500 top 25 companies list. It’s inundated with oil and car companies.

So what does all this mean to you in admissions? At TargetX, we always encourage you to look beyond the school up the road for best practices and to look outside of admissions. Car companies are a great place to look for best ...

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The Pillars of Technology

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Two pillars stand tall in the shifting landscape of recruitment technology: Customer Relationship Management (CRM) and Social Media.  Providing real-time access to data, CRM solutions offer in-depth information on every touch-point with a student; Social Media allows admissions staff to meet students where they are, delivering (and receiving) multimedia messages across a variety of channels.

In many cases, however, both solutions face solely outward, addressing the relationship between recruiters and prospects, but ignoring the relationship of recruiters to each other.

Marc Benioff, CEO of Salesforce.com, confronts this chasm in a recent Forbes magazine article (the magazine gives Benioff the top spot in an issue focused on innovators in business).  In the accompanying article by Victoria Barret, Benioff effuses about Chatter — “software ...

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What do your walls say?

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While there is no official definition, everyone seems to have something that comes to mind when they think about hotel art. On a whole it refers to those generic art pieces on hotel walls designed not to invoke any real emotion from an individual looking at it. Basically, it won’t offend anyone but makes the room look less empty. Playing it safe.

College admissions spaces have an unfortunate tendency to lean the same way. Your lobby and waiting room walls are frequently covered in historical images of the old gentleman who gave a lot of money to the school and has since died or bragging point articles from years before your current prospective students were even born. The items shown in ...

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An important population

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Trends within corporate marketing and media often foreshadow what’s to come in higher education. A great supplemental piece provided by Advertising Age dedicated to a hefty slice of the American population holds great value for the corporate world and higher education too.

The eighth annual Hispanic Fact Pack was developed as a guide to Hispanic marketing and media in the United States — keeping advertisers and marketers up to speed on a population that Laurel Wentz of AdAge calls “the future of America.”

While some sections of the Fact Pack may not be of immediate relevance to some college admissions professionals — notice the steady increase in advertiser spending to this key population as well as their language preferences when buying from ...

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You travel too

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Welcome to iThink’s newest blog! At TargetX we think higher education needs to look outside of itself to learn best practices so my blog, Lessons from the Road: From Atlanta to your campus and back will help you do just that! It will be tough to rival the masterpieces of TargetX’s other bloggers, but I’m up for the challenge!

For those of you who know us, you know the campus visit team is always on the go. Since joining the team a year ago, I have been on 83 different airplanes, driven many rental cars, stayed countless nights in hotels, and been on as many as four different campuses in a single week. Unless I experience excessive delays or cancellations, you ...

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A simple solution for summer

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In college admissions, summer is a popular time for new initiatives and revamping processes. A simple change to make, yet we often forget, is the value of good customer service for your prospective students and parents.

Andy Hanelsman writes that Apple is a great example of exceptional service, with intensive training for employees who consistently provide a customer-friendly environment in their wildly popular, 326 Apple stores.

In a Wall Street Journal article, the Apple “steps of service” were identified, revealing that the acronym “APPLE” is used to provide a roadmap for successful customer service:

Approach customers with a personalized warm welcome.
Probe politely to understand all the customer’s needs.
Present a solution for the customer to take home today.
Listen for and resolve ...

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Take a moment to remember what it's all about

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I love to read.

But it wasn’t always that way.

As a kid I loved car magazines, newspapers and biography/history books. Fiction and literature eluded me. During my first semester at Lee College, I was lucky enough to have Dr. Janet Rahamut for several courses.  She taught me to read with not only my mind, but my heart and soul. She changed my life.

What can you say about your favorite professor? Did they inspire you to think? To justify your thoughts? Did they make you a better student and a better person? That’s what Janet Rahamut did for me. Each time I pick up a book, I say a word of thanks for having been her student.

One book I never would have ...

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Where the Sunset met the Cloud

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Last week, I had the opportunity to attend two conferences, each anchored at opposite ends of the CRM product lifecycle spectrum.

On Wednesday, I drove down to Washington, D.C. for Cloudforce, a regional Salesforce.com conference; on Thursday and Friday, I exhibited and presented at the College Board’s Recruitment PLUS User Group.

Both conferences relied heavily on “environmental” metaphors: Cloudforce, as its name suggests, promoted the future of “cloud” computing, while the College Board conference focused on the “sun-setting” of the Recruitment PLUS CRM.

The tone of Cloudforce could best be described as buoyant.  With projectors illuminating the Salesforce cloud logo on every wall, there was an almost tangible sense of floating among the clouds as participants flitted from room to room: Social networking. ...

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A CRM Under the Hood

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A few weeks ago, I learned that my Saturn Vue runs on a Honda engine.

Not being a “Car Guy,” I sort of twisted my head and said, “Huh?  Whattya mean it has a Honda Engine?  Doesn’t it have a Saturn engine?”

Nope.  No Saturn engine.  Just a Honda engine.  And actually, a really good one to boot.

It took me a few minutes, however, to get my head around that:  so all this time I’ve been driving a Honda?

Well, sort of.  I mean, most of what I love about my car is very Saturn-y — the interior, the stereo, the controls, the design, the roominess.

But the Honda engine gives my car its power.  It’s what allows me to make those road trips ...

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The Treadmill Trap

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[With apologies to the Corrs...]

When I was in High School, my parents bought a treadmill.

It was sleek and black and had a big important-looking console on it.

It felt powerful.  Like you could lose weight just by being near it.  My parents had big plans for it and bigger dreams for themselves.

My father said, “It’ll be great.  I can watch Seinfeld and lose weight at the same time.”  And my mother: “I don’t have to worry about the cold winter weather, because I can exercise in comfort right here in the basement!”

Just like in a million other homes across America, however, it wasn’t too long before the treadmill was forgotten — relegated to a second life as a glorified laundry rack.  ...

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CRM Multi-tenancy and life in Scranton, PA

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When I first started in Admissions, I lived in an apartment a few blocks from campus in good ol’ Scranton, PA.  I had a short commute (a 5 minute walk to work) and quiet neighbors, but because my apartment was carved out of an old house, there weren’t a lot of other fringe benefits.

Across town, my colleague, Adrienne Bartlett (who also started her illustrious career with me in Admissions), lived in a sleek apartment complex.  Adrienne’s rent was less than mine and she had on-site laundry, an in-ground pool, workout facilities, and — best of all — included cable!

The staff on-hand at Adrienne’s complex would mow the lawns, shovel the parking lot, clean the pool, and replace the workout machines.  ...

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The XpertTip is changing

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“When you’re finished changing, you’re finished.”

-Benjamin Franklin

2011 is a marquee year for TargetX — and with that comes exciting changes that we know will add to our success as partners.

Two of the biggest changes are related to the future of the weekly XpertTip email broadcast.

So today I thought I’d talk briefly about what we have in mind with the expectation that we’ll follow up with subscribers in more detail in the weeks to come.

The first point of interest is that our own Jeff Leisse is now heading up TargetX Client Support.

Many of you already know and love Jeff and have told us he’s one of the most knowledgeable, patient and relatable techie-types in the business.  ...

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XpertTip No. 184: An "Email Faux Pas" sneak-peek

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This week I’m preparing some of the most common email “faux pas” for the next installment of our Free on Friday webcast series.

But since I’ll only have a half-hour to highlight the biggest offenders, today I thought I’d share an email tip I probably won’t get to on Friday.

You’d probably be amazed by it — but I’m still seeing emails with the recipient’s first name merged into the subject line.

It’s a practice that was pretty neat back in the day because it had that “Hey, look what I can do with this nifty new email broadcast tool thingy” quality about it.

But these days it’s ...

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XpertTip No. 183: A recipe for recruitment success

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Have you read the January issue of University Business Magazine?

[Full disclosure: I am aware that February's issue is already out.  But it's been a super-busy 2011 so far and I'm admittedly behind on my reading.  Somehow I doubt I'm the only one though...]

My malingering aside, there’s a don’t-miss article in last month’s UB that focuses on the changing priorities (and subsequently budget allocations) of today’s admissions offices.

Don’t have the time or inclination to get through it on this manic Monday?

Allow me to share what I think are some key sound bytes from “Today’s Admission Office Budget”:

1.  “For the foreseeable future, the main concern of all involved in ...

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XpertTip No. 182: New home, new initiative!

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To my loyal XpertTip readers:

On behalf of all of us at TargetX, I wanted to be the first to officially greet you from our new digs here in Conshohocken, PA (just outside of Philadelphia).

We’re all moved in and mostly settled into our new home — a home we hope you’ll visit soon and often (ahem, hint, hint;)

As you’d expect with a growing company, there are lots of exciting changes happening around here. And biggest among them for me is an exciting new initiative that I’m heading up.

It’s a brand-new Education and Training Center (ETC) that will operate here in conjunction with our new offices.

We’ll be featuring all of your favorite X-ers (even the ones in Atlanta) to work with ...

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Understanding Undergraduates

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You may have a good idea of what your institution’s student population (prospective or current) looks like — but how about your understanding of the undergraduate student population nationwide?

Learn more about the college students of America by visiting the National Postsecondary Student Aid Study snapshot of the 22 million undergraduates that attended college in 2007-2008. You might be surprised by what you see — including, but not limited to, undergraduates over 30, the percentage of students attending for-profit institutions and the household income breakdown.

The student population will continue to shift. Does this open up new opportunities for your institution? Do you see any concerns with the changing demographics? The more knowledge you have, the more successful you can be ...

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XpertTip No. 181: Let's wrap it up

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Seems like as soon as that first piece of holiday swag hits the office, we morph into wide-eyed little children distracted by all that the season promises.

Amidst the magic of it all though, it can be pretty hard to keep track of those to-do’s and wade through all of the year-end offers and opportunities coming your way.

So today I’m going to do my best to help you wrap up this year and get organized — at least as far as TargetX is concerned;)

Here’s a list of client-related items to keep in mind amidst festivus fever in your part of the world:

  • Kevin Corr and myself will be hosting a special webcast for Recruitment PLUS users to learn about our Student Recruitment ...
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