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Season's E-Greetings

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Holiday emails are a great opportunity to engage prospective students. You can share with them the celebrations and traditions of your institution, or share all the fun and interesting activities that the New Year will bring to your college. Not sure how to execute the perfect holiday greeting? You’re not the only one.

“Season’s E-Greetings! Great Examples of Year-End Outreach” by Jennifer Doak provides us with some best practices for creating effective holiday e-cards, videos and messages that resonate with your audience (and she shares some examples from colleges and universities too).

Here are a few tips from Doak’s post to keep in mind while creating your college or university’s message:

Tap into student and alumni talent. Alumni can tell stories of their ...

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2
DEC
0

Categories: Best Practice Documents, Branding/Marketing/Recruiting, Email, Email Campaign Ideas, Email Recruiting, Videos

Video in recruitment

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Are you utilizing email effectively?

With all the recent additions to our marketing plans, we often forget about the power of this tool. Enhance your recruitment campaigns by including video messages.

Georgia Christian focuses on this topic in “Using Video in Email — Facts, Figures and Benefits,” on TheEmailGuide.com. Did you know that there is a 96.38% higher click-through rate and 5.6% higher open rate for email that contains video?  That statistic alone should give us reason to give this medium a try.

If not, here are some additional benefits that may persuade you:

Video is simple to use. All you need is your content and something to record with (phone or flip camera) and you’ll be all set.

It’s a standout. According to Christian, ...

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11
FEB
0

Categories: College Recruiting, Communication Plans, Email, Email Campaign Ideas, Email Recruiting, Videos

Forget Facebook, if you want to yield students you should be on YouTube

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Any dyed-in-the-wool Gen Xer can tell you that the first video MTV played when it launched on August 8, 1981 was Video Killed the Radio Star by The Buggles. Not as many can tell you the second video played on MTV. Do you know?

Video facts you need to know:
-43% of current prime time internet traffic is real time entertainment ( 12.2.2010)
-Netflix streaming accounts for 20% of internet traffic on any given evening (BusinessWeek 12.2.2010)
-Cisco predicts that by 2013 video will be 90% of consumer internet traffic (TechCrunch 7.9.2009)
-YouTube is a top “search engine” accounting for 28% of Google searches (Google 1.31.2011)
-There are 500 million monthly YouTube ...

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3
FEB
1

Categories: Authenticity, Branding/Marketing/Recruiting, College Recruiting, Communication, Communication Plans, Did You Know?, Facebook, Free on Friday Webcasts, Social Media, Social Networking, Storytelling, Student Yield, Videos, Web Traffic, Webcast, Your Website

Demystifing the Application Process

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If you work on a college campus, you are an educator.  You may not teach a class as an admission professional, but you should take ownership to educate the school’s applicant pool.

Often we assume that people understand the process, but they don’t. We need to take time (either while on campus during a visit or via the web) to explain the process.

A recent email that went viral around the TargetX offices was this video from Centre College in Danville, KY. This is one way they educate their applicants.

Sure, it is a little tongue-in-cheek, but it is entertaining and it does educate their applicants on the process at Centre.

How ...

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20
JAN
1

Categories: Applicants, Campus Visit Experiences, Communication, Facebook, Videos

XpertTip No. 168: What's new in eXpress 8.4

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We’ve recently released eXpressEmail 8.4 — the latest version of our original email broadcast system.

Have you seen what’s new?

Today I’m stepping aside and inviting you to watch a short video from Dara Corrato, our Director of Client Support.

Dara will be your guide around eXpress 8.4 and its newest features — which include the ability to:

  • Search and sort campaign intelligence
  • Save your frequently-used queries and data import mappings
  • Create html messages using our in-line editor

Just click below to visit our Video Library and then click “Learn about Enhancements to eXpressEmail (3:51)”:
video

You’re less than five minutes away from saving time and working smarter in eXpressEmail.

Adrienne

P.S.  If you’ve got questions or ...

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30
AUG
1

Categories: Email Recruiting, eXpressSUITE, Videos

The future of the internet – we seem to get it wrong

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Working for TargetX, college administrators seem to think that we have a crystal ball into the future of the internet and everyone is always asking us what’s next. Be it Facebook, MySpace, twitter, or ning. it seems that our industry and society has a BSOS (Bright Shiny Object Syndrome) pandemic.

I recently heard a report on NPR’s Morning Edition about the Google/Verizon “Net Neutrality” proposal. Correspondent Alex Bloomberg’s closing line of the report rang so true, “What we know though, when it comes the internet most of our predictions about its future are wrong.”

Just six or seven years ago, while working at Mindpower, I’d go to college campuses to do discovery for branding or publications ...

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18
AUG
3

Categories: Best Practice Documents, Facebook, Social Media, Social Networking, Twitter, Videos

XpertTip No. 143: Seen our latest videos?

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The TargetX offices are buzzing today in preparation for the 2010 Xpert Summit in Atlanta later this week.

But even though I’m busy — I couldn’t leave my loyal XpertTip readers high and dry.

In lieu of a traditional tip, today I thought I’d take a quick moment to point you to our video library to catch up on what we’ve added there.

If you haven’t visited yet, we launched the library a few months ago to house TargetX video content from our staff and some special guest stars. You can access it at any time right from our homepage as well (www.targetx.com)

In the library, you’ll find all of our Free on Friday webcasts, video blog posts, special ...

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22
FEB
0

Categories: Videos

Interview/Discussion: That's Why I Chose Yale

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Earlier this week, I had the opportunity to interview Andrew Johnson, a senior assistant director of admissions at Yale University and director, producer and writer of the now-popular and viral video, “That’s Why I Chose Yale.”  I was joined by two of my friends, Jeff Kallay (TargetX’s VP for Consulting) and Abby Laporte (high school senior and host of Abby’s Road).

(If you have not seen the Yale “admissions musical”, I’ve included it below our discussion video)

Interview with Andrew Johnson, Jeff Kallay, Abby Laporte and Brian Niles

“That’s Why I Chose Yale” Video via YouTube HD

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27
JAN
6

Categories: Videos

XpertTip No. 61: Ice cream and social media

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Struggling to understand what all the social media fuss is about?

Today’s tip is for you.

I wanted to share a video that does a great job of explaining the social media phenomenon. Even better, they do it in — get this — plain English (insert sigh of relief here).

This video cuts through the techno-babble to provide a simple analogy that explains a very complex movement.

Social media is no flash-in-the-pan trend; it has completely changed the way brands interact with consumers (read: the way schools need to interact with prospects).

The video is posted in the TargetX Knowledge Center so we can keep the discussion going. I’ve already posted a comment about my favorite part;)

So grab a cup of ...

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2
JUN
0

Categories: Social Media, Social Networking, Uncategorized, Videos, Web Traffic, Your Website