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The pulse of NACAC

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Common themes surfaced as 3,000 plus admissions professionals gathered last week in New Orleans for the annual conference of the National Association for College Admission Counseling. The mood among the crowd was filled with excitement and ideas for change in higher education.

In the midst of the conference action, admissions officers from across the country shared their thoughts with us at the annual iThink event which was held on the exhibit hall floor. We asked our friends and colleagues to complete this phrase — “I think admissions…” — and here’s what attendees had to say:

“Admissions is at a crossroads.” Many factors contributed to this widely used phrase, like the higher ed balance between being market driven and education-oriented, branding versus authenticity ...

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Categories: Branding/Marketing/Recruiting, Change, Free on Friday Webcasts, Misc., NACAC, Webcast

Forget Facebook, if you want to yield students you should be on YouTube

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Any dyed-in-the-wool Gen Xer can tell you that the first video MTV played when it launched on August 8, 1981 was Video Killed the Radio Star by The Buggles. Not as many can tell you the second video played on MTV. Do you know?

Video facts you need to know:
-43% of current prime time internet traffic is real time entertainment ( 12.2.2010)
-Netflix streaming accounts for 20% of internet traffic on any given evening (BusinessWeek 12.2.2010)
-Cisco predicts that by 2013 video will be 90% of consumer internet traffic (TechCrunch 7.9.2009)
-YouTube is a top “search engine” accounting for 28% of Google searches (Google 1.31.2011)
-There are 500 million monthly YouTube ...

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Categories: Authenticity, Branding/Marketing/Recruiting, College Recruiting, Communication, Communication Plans, Did You Know?, Facebook, Free on Friday Webcasts, Social Media, Social Networking, Storytelling, Student Yield, Videos, Web Traffic, Webcast, Your Website

XpertTip No. 171: 2 reminders

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Here at TargetX, we’re buzzing around completing final preparations for this year’s NACAC Conference in St. Louis.

As a result, I’ve opted to offer two reminders in lieu of an XpertTip today.  The first is for those of you attending the conference, so just skip ahead if it’s not in the cards for you this year;)

1.  If you’ll be attending NACAC, don’t forget to reach out to us and plan some time to visit our booth.  We’ll have some famous faces from our crew on hand to chat with you about your account, our services or anything else that’s on your mind.

Not sure how to contact the “X-er” you’re looking for?  Just contact me at bartlett@targetx.com and I’ll be sure ...

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Categories: Free on Friday Webcasts, NACAC, Webcast

The data doesn't lie

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Demographics are the foundation of student recruitment and enrollment strategies. Understanding your prospective students requires a sense of what they want and who they are. In one of the most difficult recruitment cycles, colleges and universities must work smarter not harder to find best-fit students.

Last week’s Free on Friday Webcast was hosted by our very own Jeff Kallay, vice president of consulting and Paul Hamborg, president of Enrollment Research Associates and national authority on demographic data. Jeff and Paul talked about why demographics are important and ways to use them when building your enrollment strategy. Student, parent and adult/graduate demographics were discussed, and both Kallay and Hamborg provided sound advice during a hectic enrollment climate.

Shifts in the number of minority ...

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Categories: Data, Free on Friday Webcasts, Research, Webcast

Technology Gremlins in the House

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“[The road to] hell is paved with good intentions.” - Saint Bernard of Clairvaux (1091-1153)

At the end of 2009 I was sitting with Adrienne Bartlett to plan our free-on-friday webcasts for the following year.  I have been overwhelmed at the success of these events both in terms of attendance as well as the content we’ve been able to provide in a short, live and interactive session once a month.  I explained the next plan for me was to improve the quality of the broadcast – the video and audio – to make it more enjoyable for our audience all while keeping the casual nature that is so TargetX.

So we went about purchasing some new equipment – a dedicated computer, some new ...

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Categories: Webcast

XpertTip No.126: Email stats to use at parties

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These days, there’s no shortage of chatter about the effectiveness of email marketing.

Does it still work? Is it all just spam? Do teenagers even read email?

I do tend to agree that email’s status as a “star” now more closely resembles a “cash cow” — but, presently, cash cows like email are the glue that hold the marketing mix together.

Email is still one of the most successful and cost-effective ways to communicate with prospects and parents — and therefore is still a force to be reckoned with. If it’s done correctly.

In fact, email is so important that we’re devoting our next Free on Friday webcast to helping you create better messages.

On October 16th, yours truly will ...

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Categories: Email, Email Recruiting, Webcast

Campus Visit – don't forget basics and watch our free webcast

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Since August 19 Trent Gilbert, TargetX’s Experience Evaluator and I have been on some 18 client campuses. And while many of our clients are really staging great experiences it’s important to remember and review the basics.

1. Take a tour – all admissions staffers must take a current campus tour

2. Get in sync – admissions and student guides need to know what each other are saying and not repeat it. Admissions should handle stats, programs and processes and students should tell their stories. Here’s a chart we’ve created to help you understand this:

SYNC-diagram_REV2

3. Set the Expectation - you’ve got to set the expectation (time for each segment and such) on your website, ...

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Categories: Best Practice Documents, Campus Visit, Campus Visit Experiences, Webcast

Webcast: College Admissions in the Clouds

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Curious about cloud computing and missed today’s live webcast, “College Admissions in the Clouds”? Don’t worry – we recorded it for you.

Click here to watch the video and view the slides shown.

TargetX has teamed with Salesforce.com to offer this live one-hour webcast that was broadcast on Monday, July 20th at 1:00 p.m. Eastern Time.

I was joined by Tucker MacLean, VP of Customer Success for the Salesforce Foundation, to discuss cloud computing in college recruiting, technology that is revolutionizing the way companies buy and manage hardware and software applications that can also give admissions professionals on-demand, real-time and secure access to the data they need most.

If you have any questions about the information presented, please post a comment on ...

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Categories: Cloud, Webcast