Earlier this month TargetX hosted our Xpert Summit at the most inauthentic or least-real place on Earth; Las Vegas. Every form of civilization (represented by some themed hotel) has gone to the desert to die out there. (But that’s a whole-other rant.)
I’m going to talk about a McDonald’s marketing effort that I like. I need to first qualify and say that growing up as a teen in Florida, McDonald’s was the hangout for my high school and church youth group. So I’ve consumed my fair share. But like Las Vegas, I’m now not a fan.
Let’s connect Las Vegas and McDonald’s. Both might be the symbol or poster child of everything wrong with America. Both are fabricated, processed versions of originals, ...Continue Reading Share