Cheesy Corn Bake – a delightful positive cue and why it relates to your campus visit!

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I love food. I love barbecue. Having lived in the South since 1974 and traveled it extensively for business and pleasure, I’ve discovered some of the best. From mustard based in SC, vinegar based in NC, chopped pork in GA, hot slaw on your sandwhich in TN, dry rub in Memphis, brisket in TX and a little bit of everything in Kansas City. After a successful GPACAC & MOACAC conference in Kansas City this week, I stopped by Fiorella’s Jack Stack for a quick lunch. Wow! My “Burnt End” lunch plate included my favorite Cheesy Corn Bake side dish.

When ordering I informed the server I was from out of town had been once before and loved the Cheesy Corn Bake. Later I found a printed “Home Version” recipe accompanying my bill. My server simply listened and delighted or “made my day” by providing this recipe. She didn’t make a fanfare or even mention it to me. This recipe became a simple and delightful memorabilia of my conference experience.

What’s Cheesy Corn Bake have to do with your campus visit? Everything!

Often most colleges and universities and their tour guides/ambassadors don’t listen to guests when they visit campus. They just talk at, go through their script, and miss cues throughout the visit. My sales mentor taught me, “If you listen to what your clients are saying, they’ll tell you what they need or want.” Are you listening to guests to your campus? Are you delighting them and “making their day” with simple little actions (like my server)? Or are you just assaulting them with “cheesy” marketing and scripted tour?

Listen, train others to listen and “Make their day!”

Just how good is Cheesy Corn Bake? Here’s the recipe:

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Ingredients
3 each 10oz PKG Frozen Whole Kernel Corn
1 each 3oz PKG Cream Cheese
6oz Sharp Cheddar Cheese Sauce
3oz Smoked Ham (Diced 1/4″)
3/4 Cup Milk (2%)
2TBSP Butter
4TSP All-purpose Flour
1/8TSP Garlic Powder

Procedure
1. In a 4-quart sauce pan, melt Butter over medium heat
2. Stir in Flour
3. Add Milk, Cream Cheese and Cheese Sauce
4. Cook, stirring constantly, until thickened & bubbly
5. Stir in Corn and Ham
6. Transfer mixture to 2-Quart Casserole Dish
7. Bake at 350 Degrees for 45 minutes

Enjoy and listen better.

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Comments

  1. Brian Niles  April 4, 2008

    Should I expect a batch made when you’re back in the office? Sounds yummy! And what a nice touch to your stop.

    reply
  2. Derek Luther  April 4, 2008

    If you’re going to take some to the office… Immaculata really isn’t that far away!

    And we’d love for you to see all of our changes in our Visit Center, post makeover!

    reply
  3. gerri  April 28, 2008

    Sounds like something we (meaning you) should make on our next family vacation along with the Low Country Boil.

    reply

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