I love food. I love barbecue. Having lived in the South since 1974 and traveled it extensively for business and pleasure, I’ve discovered some of the best. From mustard based in SC, vinegar based in NC, chopped pork in GA, hot slaw on your sandwhich in TN, dry rub in Memphis, brisket in TX and a little bit of everything in Kansas City. After a successful GPACAC & MOACAC conference in Kansas City this week, I stopped by Fiorella’s Jack Stack for a quick lunch. Wow! My “Burnt End” lunch plate included my favorite Cheesy Corn Bake side dish.
When ordering I informed the server I was from out of town had been once before and loved the Cheesy Corn Bake. Later I found a printed “Home Version” recipe accompanying my bill. My server simply listened and delighted or “made my day” by providing this recipe. She didn’t make a fanfare or even mention it to me. This recipe became a simple and delightful memorabilia of my conference experience.
What’s Cheesy Corn Bake have to do with your campus visit? Everything!
Often most colleges and universities and their tour guides/ambassadors don’t listen to guests when they visit campus. They just talk at, go through their script, and miss cues throughout the visit. My sales mentor taught me, “If you listen to what your clients are saying, they’ll tell you what they need or want.” Are you listening to guests to your campus? Are you delighting them and “making their day” with simple little actions (like my server)? Or are you just assaulting them with “cheesy” marketing and scripted tour?
Listen, train others to listen and “Make their day!”
Just how good is Cheesy Corn Bake? Here’s the recipe:
3 each 10oz PKG Frozen Whole Kernel Corn
1 each 3oz PKG Cream Cheese
6oz Sharp Cheddar Cheese Sauce
3oz Smoked Ham (Diced 1/4″)
3/4 Cup Milk (2%)
4TSP All-purpose Flour
1/8TSP Garlic Powder
1. In a 4-quart sauce pan, melt Butter over medium heat
2. Stir in Flour
3. Add Milk, Cream Cheese and Cheese Sauce
4. Cook, stirring constantly, until thickened & bubbly
5. Stir in Corn and Ham
6. Transfer mixture to 2-Quart Casserole Dish
7. Bake at 350 Degrees for 45 minutes
Enjoy and listen better.
Read more about our authors. Jeff is the VP of the Consulting Division and also known as the “Apostle of Authenticity.” He crisscrosses the country speaking at conferences and working with our clients. He’s driven by a mission to inspire higher education executives and admissions offices to overthrow dead culture, embrace their authentic “DNA” and render engaging experiences.