Mobile access to the Internet (and in particular, to Customer Relationship Management — CRM) has expanded significantly over the last decade. According to a recent Cisco Visual Networking Index (VNI) forecast, “Last year’s mobile data traffic was three times the size of the entire global Internet in 2000.”

And those numbers are only expected to rise. Cisco’s VNI forecast goes on to predict that by 2015, “There will be 788 million mobile-only Internet users” and, most shockingly, “There are 48 million people in the world who have mobile phones, even though they do not have electricity at home.”

With Internet accessibility reaching beyond even the power-grid itself, colleges and universities are faced with a tremendous opportunity: Embracing mobility allows higher education to build and maintain relationships with prospects more effectively by providing access to up-to-the-minute data.

Counselors on the road recruiting will no longer have to run the “Phone Relay” — a call to the student, a call to the office to pull the file, and another call back to the student.

With mobile access to a CRM system, recruiters can now have instant access to their students’ information at a college fair, a high school visit, or while simply returning calls from a hotel or coffee shop.

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