Today we posted podcast episode #34 – an interview with Gina Bianichini, CEO of Ning and recent Fast Company cover story, the social networking platform TargetX utilizes to power our eXpressNet admissions social networking sites.
Gina and I talk about the differences between setting up a Facebook or MySpace group vs. building your own fully branded social networking site, how to generate and keep traffic flowing on the site, where things are headed with respect to social media, and what she’s going to do now that Ning is valued around $500 million! We want to than Gina for taking time out of her very busy schedule to join us and share her thoughts.
NOTE: We’re regularly recording podcasts now and will post a new episode on Monday’s – so be sure to subscribe in the iTunes Podcast store by clicking here:
If you would like to be part of the podcast, please drop me an email and we’ll add you to the list of folks we may be speaking with in the future.
If you want to see the schedule of recordings or see if we’re online live, go to http://www.targetx.com/live.
Read more about our authors. Brian is the CEO and Co-Founder of TargetX. Over twenty years ago, he started his career in admissions at a small, liberal arts college. He was a constant thorn in the admission director’s side – always wanting to try new ideas and technology. He took his energy (and vast collection of suspenders – it was the early 90′s) to lead the graduate and adult enrollment and marketing at a national university. In this leadership position, he helped differentiate his employer in one of the most crowded higher education marketplaces in the country and pioneered the use of the Internet in recruitment marketing. His passion sparked the genesis of TargetX, the company he has served for over 14 years as its co-founder and CEO. Along the way he’s earned his master’s degree in education at the University of Pennsylvania and built TargetX into a multi-million dollar technology and consulting firm serving over 450 colleges and universities. Brian is now a voice of change in an industry at its tipping point, helping colleges who have the gumption to embrace more effective recruiting techniques as traditional methods wither away. He is also the author of “Overthrowing Dead Culture: A Vision to Change the World of College Recruiting” available on Amazon.com and BN.com.