When Marketing VP Adrienne Hamson decided to redesign the TargetX website, she immediately thought about making it faster and simpler to navigate. She knew it had to be more interactive. And she vowed to make all the product information easily digestible.
But the real challenge, she realized, was to build upon all the best-practice advice that TargetX has become known for — and make the site a place where admissions professionals can go for content that will make them better recruiters and marketersShe succeeded, and TargetX just launched a new website that offers:
- A video library consisting of the company’s popular “Free on Friday” webcasts aimed at admissions officers.
- The iThink Blog, a compendium of posts about student recruiting from a variety of contributors.
- Free chapters from CEO Brian Niles’ thought-provoking book, Overthrowing Dead Culture: A Vision to Change the World of College Recruiting.
- Client stories that provide examples of how colleges are using technology and the campus visit to recruit students more effectively and efficiently.
- The opportunity to register for TargetX’s unique users group meeting — the Xpert Summit — scheduled for Las Vegas this summer and open to non-clients.
- Back issues of the Recruitment Minute, the weekly tip, trend or observation about recruiting and marketing that has been around since 2002.
Coinciding with the launch of the new site, TargetX for the first time is inviting readers of the Recruitment Minute and other professionals in the field to contribute their own tips and techniques. “We want to share all that knowledge and advice that our readers have,” says Hamson, “so we are opening up the Recruitment Minute to higher ed marketers and recruiters, and others who serve higher education.”
Hamson asks that you submit an idea to RM@targetx.com. Once you get the go-ahead, figure on writing between 300 and 350 words.
And be sure to check out the new TargetX website:
Read more about our authors. Ray Ulmer, public relations director at TargetX, has been involved in higher education marketing for more than 25 years, including serving as executive director of communications at La Salle University and director of public relations at Drexel University. He has also worked in corporate marketing and advertising.