TargetX Blog

So it’s been 18 months for me now in higher education, following a move from financial services marketing. My role as Head of Digital and Marketing Automation is a relatively new one for the University of East Anglia (UEA). A…

Liaison International’s Total Enrollment integrates historically disparate solutions to create a unified student engagement process for enrollment management and student success leaders   WATERTOWN, MA. (SEPTEMBER 23, 2021) — Liaison International, developer of the technology that has helped millions of…

Liaison International’s survey of faculty and frontline staff finds that 65% of colleges are returning to a full campus reopening; less than half require vaccines, but two-thirds have mask mandates WATERTOWN, MA. (SEPTEMBER 14, 2021) — Nearly two-thirds of college…

  Many schools are planning for students returning to campus in the fall, and are thinking about how best to track students’ vaccination status, whether or not it is required for campus re-entry . We’ve been thinking about all the…

By: Paul Napleton, Head of Digital & Marketing Automation Admissions, Recruitment and Marketing University of East Anglia A 360º view of student data enables UEA to deliver increasingly personalized and better one-to-one communications After over 20 years of working at…

Admissions and enrollment leader adds advanced analytics platform for more informed decision making in higher education BOSTON, MA and PITTSBURGH, PA (April 22, 2021) — Liaison International today announced it has acquired Othot, the leading provider of the nation’s most…

Schools throughout East and Southeast regions invest in top CRM provider’s “Community College Suite” to address equity gap PHILADELPHIA, Pa. (April 16, 2021) — In the past, Community College enrollment has surged in the wake of economic recessions, however that…

The spring of 2021 has offered no shortage of opportunities to reflect on the critical role Community Colleges play in the lives of our students and communities, many of whom have been underserved and overlooked since long before recent events…

By: Josh Neuman, Product Manager & Dr. Joshua Schwartz, Director of Product Marketing   At last year’s TargetX Summit we launched the TargetX Cohort Based Success Scores as part of our Retention and Community College Suites. Now, it’s conveniently visible…

Most students are feeling stressed, anxious and uncertain A survey of more than 1,300 college students revealed that the overwhelming majority are still feeling stress and anxiety (80%) and believe it has affected their academic performance (75%). Most (56%) are…