Going green on campus with mobile reading

Posted by:

Happy Earth Day to all!

In the spirit of today’s holiday, we thought this would be a great opportunity to highlight our newly acquired company, Matchbox, and how they’re saving trees while making admission officers’ lives a whole lot easier.

We chatted with Angel Navedo, the new TargetX Matchbox Director, about how the mobile and online reading tool can help your campus while doing their part to help save the world.

Q. In your experience, how much paper is used in an admissions ...

Continue Reading →
0

No Permission

Posted by:

For some of you at selective institutions, you have a little more than 2 weeks to fill your class for this Fall. For most of you that admit more than you deny, May 1 isn’t what it used to be, but more importantly, you have more applications and more admits to try to persuade to enroll in the Fall. In either case, you have to use your time wisely with time and resources not necessarily on your side.

A less frequently ...

Continue Reading →
0

Change is coming

Posted by:

The first Recruitment Minute hit email inboxes in November 2002. Back then it was known as the “Email Minute,” because that’s how it was delivered and that’s what it was all about — email marketing. TargetX was a pioneer in email marketing. Change

But electronic communication grew and evolved, and so did TargetX. We focused on higher education as our niche and developed additional products and services to help colleges build relationships with ...

Continue Reading →
0

Getting serious about retention

Posted by:

Acceptance letters have been sent. YouTube videos posted as eager applicants open their letters. Deposits mailed in. It’s another full cycle completed in the college admissions process.

As we enter July, the incoming Class of 2013 is now preparing for the next step in their college journey while heading to Bed, Bath and Beyond or Target to stock up on all the college essentials. Colleges across the country are holding their orientations so eager freshmen can connect with each other and ...

Continue Reading →
0

Who's your customer

Posted by:

First, thank you for the lack of hate mail from last week’s Recruitment Minute, “What’s your business?” Maybe what I’m talking about here is beginning to resonate with the higher education industry (or perhaps everyone is just on vacation). But let’s not count our Mai Tais too soon. Today I’m talking about the other word that, when uttered on campuses, in my experience, renders even more disdain … Customers.

Much like the four-letter word “business,” I get push back from your ...

Continue Reading →
0

What's your business?

Posted by:

First, let me congratulate you on getting past that subject line and deciding to read on. For many of your colleagues, the word “business” might as well be a four-letter word.

Here at the annual UB Tech Conference in Orlando, we’re having that discussion specifically about cloud computing and its benefits for getting a college or university to focus on their business. I like to say, “do what you do best and outsource the rest.” But that requires you to first ...

Continue Reading →
0

Put graphics in your info

Posted by:

Admit it, you can’t ignore a nice infographic, can you? One of those colorful, vertical, visual representations of a topic as complex as nuclear fission, that you’re now able to easily comprehend thanks to an emphasis of images over text. College students

Here’s an example that explains how social media lost its way (I didn’t even realize it had until I stumbled upon this).

Internet marketer James Hutto knows that ...

Continue Reading →
0

Financial aid, a customer service test

Posted by:

As a former Director of Financial Aid, I still have a special place in my heart for helping students through the confounding process that is financial aid. I work with local students whose parents are unemployed, under-employed or worse yet, in the abyss occupied by throngs of middle-income families. FAFSA

I volunteer with a remarkably talented but financially challenged group of young people. With the exception of their status as high-need students, they ...

Continue Reading →
0

A student's perspective

Posted by:

Applying to college has been a big part of my life for the past year and a half. It is an extremely important process for someone my age, looking ahead to where I’ll spend the next four years. But it’s definitely a process that could use some work! Here are some of the things I experienced, that I thought might be valuable to share with you.images

I think ...

Continue Reading →
0

Let's get visual

Posted by:

I consider myself a “visual” learner. Draw out my thoughts on a whiteboard, watch a video tutorial, type out my weekly tasks in Evernote. So I wasn’t surprised to see Fast Company’s article “Fast Talk: The Visual Shift” — where industry experts were asked to weigh in on how businesses can adapt to our image-obsessed culture.

Experts from retail, news, government and more shared tips on how to infuse more imagery in your user and online experience, and they had some ...

Continue Reading →
0

Pinpoint what's hot on campus

Posted by:

Pinterest is growing up. The showy image-sharing social media site is not just about pinning pretty pictures anymore, says higher ed marketing specialist McKenzie Coco. Now colleges can measure user engagement thanks to a new built-in analytics tool. pinterest

“Pinterest has taken social media by storm, already catching up to Twitter in its short existence,” says Coco, founder and president of FSC Interactive, an online marketing agency that specializes in social media strategies ...

Continue Reading →
0

Focus.

Posted by:

Anyone who has spent any time with me knows that if I try to do more than one thing at the same time, none of those efforts are done well. I’m probably not too different from most of you. So for me to be effective as a manager or a partner or a father, it’s important that I stay focused on one thing at a time. Multitasking isn’t the ability to do multiple things at the same time. It’s a ...

Continue Reading →
0

Do you have a Millennial problem?

Posted by:

Even though I’m a proud card-carrying member of Generation X, I’ve grown to love and understand Millennials. But according to Advertising Age magazine, they don’t love McDonald’s, a brand to which I was extremely loyal in my youth. Ronald McDonald

As children during the 1960′s, we viewed McDonald’s as a rare treat. But as teenagers in the 70′s and 80′s, its Golden Arches drew us like moths to a flame. It was the ...

Continue Reading →
0

Where everybody knows your name

Posted by:

When the CEO of Groupon, Andrew Mason, resigned in February, he shared this tidbit, ”If there’s one piece of wisdom that this simple pilgrim would like to impart upon you: have the courage to start with the customer.” I recognize in higher education using customer as a synonym for student may ignite an interesting debate with faculty. However, the enrollment management side of a given institution will see the merit in the interchangeability of those two nouns.

What Mr. Mason recognized ...

Continue Reading →
0

Render authenticity (Part 2)

Posted by:

authenticity_erasedIn last week’s Recruitment Minute, Render authenticity (Part 1), I talked about why it is important to render authenticity in your campus visit experience.  In this week’s conclusion, I want to help you understand a few ways you can move that process along on your own campus.

College is a transformative experience.

Most colleges and universities hope to light a spark within their students, encouraging them to ...

Continue Reading →
0

Render authenticity (Part 1)

Posted by:

be-authenticIt’s that time of year. The ball is no longer in your court. Your accepted students are in control and they decide which institution they attend next fall. It’s time for you to get real, ditch the script, and connect with your best-fit students.

Authenticity. It’s a topic mentioned both directly and indirectly in higher education circles and in articles talking about ways to get the most from ...

Continue Reading →
0

Making college fairs count

Posted by:

Conference season is rapidly approaching for our team here at TargetX. Many of our folks will be traveling around the country meeting with current and future clients, presenting on higher ed industry trends and of course, showcasing TargetX products and services. NACAC college fair

As the conference planning coordinator, I’m very much involved in the process — from session proposals to final shipping (I know, super ...

Continue Reading →
0

Into the cloud

Posted by:

Amazing how quickly things can change in today’s digital world. In a survey of Americans seven months ago, one-third said cloud computing literally has to do with clouds and one-half said that bad weather messes with the cloud. More than half said they don’t ever use the cloud even though it turns out 95 percent of them do. Got Cloud?

Compare that to last month when USA ...

Continue Reading →
0

Maker's Mark makes good

Posted by:

Know your students. Apologize when you are wrong.

Last week, one of Kentucky’s finest, Maker’s Mark bourbon, made a huge mistake. In an effort to combat a possible shortage in their supply, they decided to water down their bourbon to meet the needs of their customers. What they experienced was a backlash that COO Rob Samuels referred to as the worst 4-5 days of his life.

This past Sunday, they reversed the decision and apologized to their customers, letting them know that ...

Continue Reading →
0

How to do more with less

Posted by:

Since I started at TargetX, I would say that I’ve talked to over 200 schools about student recruitment and how technology can assist them. When I have these conversations about the latest trends and tools, I find that we often return to a common topic — the economy and budget. Which usually shifts the conversation to ROI, data-driven decision making and how to do more with less.
CT article

Clearly my ...

Continue Reading →
0

Sending signals

Posted by:

There are plenty of ways for admissions officers to listen and follow what prospective students are saying about their institution. But what if the tables were turned?

An increasing number of students are sending digital supplements along with their applications. Considered “add ons” to the application, they come equipped with web analytics, allowing students to monitor which items have been viewed and opened by admissions officers. In turn, students are making assumptions on the level of interest an institution has ...

Continue Reading →
0

Lessons from the NFL

Posted by:

As someone who has worked in both the corporate and higher-ed worlds, I have always been impressed with the willingness of admissions officers to share their successes and failures with colleagues. While corporate marketers operate in secrecy as if they’re Cold War operatives, admissions folks stand up at conferences around the country, telling their competitors and anyone else in the room what worked for them this year, even providing details in case people want to replicate their successes while avoiding ...

Continue Reading →
0

Have you seen the restrooms?

Posted by:

Do you have a driving route that you normally take for family vacations? One where you know all the proper places to stop and use the restroom? For example — my family stops at the Dunkin’ Donuts before we get on the NY Thruway.

We have all had moments with friends or family where they need to use the facilities and we say “Wait. Don’t go here, the ...

Continue Reading →
0

Strengths. Space. Success.

Posted by:

As promised, I am providing you with an update from our staff retreat regarding our Strengths Finder exercise (see the Recruitment Minute “Hide not your talents” from December 14, 2012). We met at JG Domestic in Philadelphia for our annual day-long retreat (next time you’re in the City of Brotherly Love, be certain to pay this Jose Garces restaurant a visit). We began the day with this exercise to kick things off.

As you may recall, the ...

Continue Reading →
0

If you're not content marketing…

Posted by:

If you’re not content marketing these days, you’re not marketing. That’s the battle cry of Joe Pulizzi, author, speaker and content marketing evangelist.

Six years ago he launched a marketing services website that has evolved into the Content Marketing Institute, aimed at helping organizations move away from interruption-based marketing and toward the creation of a content-centered strategy. Content that is relevant and valuable to readers, likely to generate a sense of trust, and perhaps over time, prompt them to buy from ...

Continue Reading →
0
Page 1 of 37 12345...»