Talk to anyone in college admissions and they would say social media is important to any recruitment strategy. Ask them how much time they are spending monitoring their social media tools and they may not be as confident with their answer. You know social media is important and you should dedicate more time to it, but it’s difficult to find the time and staff to assess and monitor your social media strategy. Find the time to review your Facebook, Twitter, LinkedIn and other tools now.
Hubspot.com offers up five ways to monitor your social media presence in 10 minutes a day. Most people find social media monitoring a burden, and cannot find an easy way to tackle the job, especially leaving it in one person’s hands. These tips will provide you the empowerment to monitor your tools hassle free.
1. Check Twitter for chatter about your company. There are several tools that can help you view the conversations that have taken place about your organization. Checking this daily will give you an idea of what type of conversations are happening about your college or university.
2. Sign up for Google Alerts for your institution’s name, or key terms relating to your institution. “XYZ University Admissions” or “XYZ College Undergraduate Admissions” would be a good start.
3. Check Facebook stats. Look for any new discussions that may have popped up about your institution or any questions that prospective students may have asked on your page.
4. Answer Industry-related LinkedIn questions. LinkedIn may or may not be an area you are using, but this would be very relevant for those of you working in graduate admissions. LinkedIn might be a site that more prospective graduate students are using than the average 18-year-old.
5. Use Google Reader to check Flickr, Delicious, Digg and others. Using Google Reader will allow you the opportunity to centralize searches for your institution. Again, look for keywords, terms or your institution’s name.
Monitoring social media can be easy. Centralize the process as best as you can. If you think one person handling the process is too much — then break it up between a few staff members. The more staff who are familiar with your social media strategy, the more input you will receive to improve the process.
Read Hubspot’s full article on How to Monitor Your Social Media Presence in 10 Minutes a Day.
Read more about our authors. Annemarie Nagle is the Senior Marketing Executive for TargetX. Annemarie knew she had a passion for admissions and recruiting as a student tour guide. Since then, she has worked in higher education as an admission counselor and a dual role recruiting students and managing marketing communications.