iThink Blog

On the road again …

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I was talking with a colleague at another firm today who said he has flown 80 times so far this year. Yikes! That reminded me while I’ve been traveling a little bit so far in 2008, Sunday begins the Spring/Summer travel season for all of us higher ed vendors.

I join my colleague Jeff Kallay at OACAC in Columbus, OH Sunday. Looking forward to it. There are so many great colleges in Ohio! Then I’m off to NAGAP in Denver – one of my favorite cities and where the speaking circuit all started for me back in 1993 when I spoke on what “WWW” meant to a crowd of easily over 450 people. Oh, those were good times!

After that it’s off to Chicago four times this summer including the TargetX workshops (after we run them in Las Vegas and Boston, later in the year in Charlotte), Aslanian Group, GMAC’s Annual Conference and the Princeton Review’s client conference.

In between there I’ll be in D.C., Cincinnati, Atlantic City and end the heavy travel season in Seattle at NACAC.

Oh, did I mention this is the fifth year for iDrink – the popular social event TargetX loves to host at NACAC? We normally get about 350-450 people to this fun time out at a unique place in the host city. Hint for where it will be this year – you better pray you can get in! And if you haven’t heard, we’re running a very unique event just before NACAC called iThink. Details to follow, but bring your ideas to the wonderful city of Seattle in September.

Hey, I can’t complain. I love my job. If only the TSA would cooperate. Haha! See you on the road! Time to go pack …


Read more about our authors.  Brian is the CEO and Co-Founder of TargetX. Over twenty years ago, he started his career in admissions at a small, liberal arts college. He was a constant thorn in the admission director’s side – always wanting to try new ideas and technology. He took his energy (and vast collection of suspenders – it was the early 90′s) to lead the graduate and adult enrollment and marketing at a national university. In this leadership position, he helped differentiate his employer in one of the most crowded higher education marketplaces in the country and pioneered the use of the Internet in recruitment marketing. His passion sparked the genesis of TargetX, the company he has served for over 14 years as its co-founder and CEO. Along the way he’s earned his master’s degree in education at the University of Pennsylvania and built TargetX into a multi-million dollar technology and consulting firm serving over 450 colleges and universities. Brian is now a voice of change in an industry at its tipping point, helping colleges who have the gumption to embrace more effective recruiting techniques as traditional methods wither away. He is also the author of “Overthrowing Dead Culture: A Vision to Change the World of College Recruiting” available on Amazon.com and BN.com.




About the Author:

Brian is the CEO and Co-Founder of TargetX. Over twenty years ago, he started his career in admissions at a small, liberal arts college. He was a constant thorn in the admission director's side - always wanting to try new ideas and technology. He took his energy (and vast collection of suspenders - it was the early 90's) to lead the graduate and adult enrollment and marketing at a national university. In this leadership position, he helped differentiate his employer in one of the most crowded higher education marketplaces in the country and pioneered the use of the Internet in recruitment marketing. His passion sparked the genesis of TargetX, the company he has served for over 14 years as its co-founder and CEO. Along the way he's earned his master's degree in education at the University of Pennsylvania and built TargetX into a multi-million dollar technology and consulting firm serving over 450 colleges and universities. Brian is now a voice of change in an industry at its tipping point, helping colleges who have the gumption to embrace more effective recruiting techniques as traditional methods wither away. He is also the author of "Overthrowing Dead Culture: A Vision to Change the World of College Recruiting" available on Amazon.com and BN.com.

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