“You have to talk with people not at them. You have to give people the tools to create their own stories, memories and experiences!” I heard Douglas Rushkoff say this at EXP3 2003 and it’s become a mantra of sorts.

That’s why I’m captivated and inspired by the rise of consumer generated content.

Dove’s Campaign for Real Beauty includes debate and consumer commentary

My Cadillac Story features Joan Jett, Andy Garcia, and Tiki Barber telling their Cadillac story as well as the means for others to upload their Cadillac stories in video, audio, or written word formats

My TargetX colleague Kevin Corr and I are both big Battlestar Galatica geeks. So, one evening while visiting the show’s site on www.scifi.com I was fascinated to find their Videomaker Toolkit Not only can fans upload and share video, they provide video and audio clips from the show to be incorporated into them.

It got us thinking – how can colleges provide similar toolkits to their current or incoming students?

Read more about our authors.  Jeff is the VP of the Consulting Division and also known as the “Apostle of Authenticity.” He crisscrosses the country speaking at conferences and working with our clients. He’s driven by a mission to inspire higher education executives and admissions offices to overthrow dead culture, embrace their authentic “DNA” and render engaging experiences.