Just posted a really fun conversation I had recently with long time friend Dr. Joe Merante, former enrollment manager at Duquesne University, University of Pittsburgh, University of Southern California, Loyola University Marymount, and the director of the Snowmass Institute for the past 24 years.
Joe is now retired from enrollment management and provides a context to where we are today. He has an amazing understanding of the power of technology in recruiting and provides a challenge to get admissions offices to get rid of wasteful recruitment travel. It’s worth taking a few moments of your time to listen.
Read more about our authors. Brian is the CEO and Co-Founder of TargetX. Over twenty years ago, he started his career in admissions at a small, liberal arts college. He was a constant thorn in the admission director’s side – always wanting to try new ideas and technology. He took his energy (and vast collection of suspenders – it was the early 90′s) to lead the graduate and adult enrollment and marketing at a national university. In this leadership position, he helped differentiate his employer in one of the most crowded higher education marketplaces in the country and pioneered the use of the Internet in recruitment marketing. His passion sparked the genesis of TargetX, the company he has served for over 14 years as its co-founder and CEO. Along the way he’s earned his master’s degree in education at the University of Pennsylvania and built TargetX into a multi-million dollar technology and consulting firm serving over 450 colleges and universities. Brian is now a voice of change in an industry at its tipping point, helping colleges who have the gumption to embrace more effective recruiting techniques as traditional methods wither away. He is also the author of “Overthrowing Dead Culture: A Vision to Change the World of College Recruiting” available on Amazon.com and BN.com.