Is your website content ready for mobile devices? Forecasters predict that by 2013 there will be 1.7 billion mobile internet users. You can be sure that many of those users will be prospective students (and their parents) doing college research through their mobile devices.
“Many folks spend a lot of time working on the design of their site for modern browsers, but fail to realize the ever-increasing percentage of site visitors that come by way of mobile devices,” says Brian Gardner of Studio Press. You know that you only have seconds with a prospective student on your website. How much time do you think you will have with a visitor to your site via a mobile device?
“How to Make Your Website Mobile-Friendly (And Keep Your Readers Happy)” offers up a few quick improvements that could increase the time a prospective student stays on your mobile-friendly site.
- Create smart navigation “Creating smart, thorough navigation for your website is a key aspect to making your site mobile-friendly. Make sure you offer readers clear and distinct ways to get to your most important content.”
- Write clear content “Now more than ever, you need to grab the readers’ attention. Make sure you have compelling headlines and content that gets right to the point to assure readers can digest your material on their mobile device, even while they’re distracted and busy.”
- Don’t use too many images “Images are a great way to get a point across or break up text, but just try to imagine someone reading your content on a really slow connection with a tiny screen.”
- Practice good design “Don’t cramp your content. Keep it scannable and break up long blocks of text.”
Read more about our authors. Annemarie Nagle is the Senior Marketing Executive for TargetX. Annemarie knew she had a passion for admissions and recruiting as a student tour guide. Since then, she has worked in higher education as an admission counselor and a dual role recruiting students and managing marketing communications.