One of the newest marketing challenges is keeping up with your school’s “online chatter” — that is, how your students, prospective students, parents of students and other key groups are treating you on the social web.
“Monitoring and responding to online chatter is becoming more important as customers take to the Internet to voice praise and complaints,” says Sandra Fathi, president of public relations and social media firm Affect. “Today, for almost any company, online sentiment is absolutely critical. It affects their sales, it affects their employee morale, and it definitely affects their customer and prospect base.”
With the nearly religious devotion that young people have for their favorite social networking sites, you know they’re saying a lot about you online — ...
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