Overthrowing Dead Culture:
A Vision to Change the World of College Recruiting
Overthrowing Dead Culture (which is also the mantra at TargetX) was published in 2010 by TargetX’s CEO, Brian Niles. The content is relevant to colleges and universities facing a new age of recruitment. Institutions are using an outdated model that no longer works in recruiting today’s prospective student. Colleges must overthrow their own dead culture in order to thrive in a new economy and meet the needs of a new generation of prospective students and parents.
Table of Contents
The Problem | The Change | The Customer | The Message | The Leadership | The Team
The Conversation | The Visit | The Economy | The Future | The End
Guest authors include: Adrienne Bartlett, Jeff Kallay, Jim Scannell and Kathy Kurz
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