The New Student Search

Prospective students want to be online, prefer a conversation, seek authenticity and are interested in developing a relationship with your school. That means your Student Search has to change.

Search is no longer a once-a-year one-way communication. It's an ongoing effort to engage prospects using the social media they love — and to develop a relationship from the moment you reach out to them.

We call it Social Search, leveraging the interactive power of the web to more effectively recruit students.

You can't just use direct mail anymore — students are online. You can't look and sound the same as everyone else — students want a unique story. And you can't merely talk at students — they prefer to engage in a dialogue.

We'll plan, create and execute a distinctive, customized Search that can combine direct mail, email, special landing pages on the web, student blogs, even your own social network.

Student Search today is all about interactivity and explaining what makes you different. We understand that better than anyone.

The Benefits of Social Search

• Create an integrated campaign that is just the beginning of a comprehensive, targeted communication plan.
• Reach out to multiple classes. Build the relationship early, not only with juniors but also with sophomores.
• Launch a campaign the same day lists become available.
• Target the students you want — by major, geography, ethnicity — in an easy and cost-effective way.
• Include information that is relevant to students' interests and needs.
• Test different messages and calls-to-action.
• Provide additional response channels and take advantage of web-based data collection.
• Drive students to landing pages, blogs and social networks where you can engage them in conversation.
• Benefit from the more frequent contact that email provides.
• Evaluate the results of a campaign while in progress and modify on the run if necessary.