Holiday emails are a great opportunity to engage prospective students. You can share with them the celebrations and traditions of your institution, or share all the fun and interesting activities that the New Year will bring to your college. Not sure how to execute the perfect holiday greeting? You’re not the only one.

“Season’s E-Greetings! Great Examples of Year-End Outreach” by Jennifer Doak provides us with some best practices for creating effective holiday e-cards, videos and messages that resonate with your audience (and she shares some examples from colleges and universities too).

Here are a few tips from Doak’s post to keep in mind while creating your college or university’s message:

Tap into student and alumni talent. Alumni can tell stories of their favorite holiday memory at your institution.

Align your e-card with an institutional campaign to keep the message consistent. Include a simple call to action or reminder at the end of your message.

Keep it short and sweet. Use this opportunity to send sincere wishes for a healthy and happy holiday season.

Don’t worry if you have a small budget for holiday outreach. Whether it’s a simple email or a video message, it’s the thought that counts!

Keep in mind the tips above and you’ll have a great campaign to add to your communication plan.

Read more tips and examples from Jennifer Doak’s post “Season’s E-Greetings! Great Examples of Year-End Outreach.”

Read more about our authors.  Jackie is one of the Client Support Specialists at TargetX. Student recruitment and admissions piqued her interest as a college student, working on campus and participating in various clubs and organizations. Her passion for higher education led her to a position as an Admissions Counselor at a small, private college in Philadelphia.

She has now brought her desire to serve customers to TargetX, working within the Sales team.