The Impact of SRM

Your life is about to get easier. There is now a one-stop, comprehensive online tool for managing your entire recruitment process.

No more moving data around, no more waiting for IT to deliver reports, no more struggling to figure out who in your inquiry database received what communications.

Everything is in one place, on-demand, with real-time information on prospects, applicants, schools, touchpoints, tasks — and more.

The Importance of Integration

TargetX understands the challenge you face if you're using a variety of tools from different companies. And we understand your frustration when told that all components of one system will work together, only to find that they don't.

That's why we have placed such an emphasis on integration. Admissions offices finally have one tool for managing the entire recruitment process, powered by a single database.

The SRM allows you to establish a seamless connection between all the student information you gather and your institution's SIS. In between is a limitless web of touchpoints and tasks that help you build relationships with prospective students and pull them through the recruitment cycle. Everything works together.

The Revolution in Data

With our Student Recruitment Manager, your days of importing and exporting data are over. The open architecture of SRM enables real-time, two-way data exchange with campus information systems, eliminating the need to juggle different silos of data.

This ability to exchange data with your SIS represents a true revolution in data management.

The Power of On-Demand

More and more universities are opting for the benefits of on-demand CRM (Customer Relationship Management), as opposed to the traditional on-premise approach.

The worldwide leader in on-demand CRM is Salesforce.com, whose technology is used by 60,000 companies and organizations — and which we chose as the perfect platform for a fully integrated student recruitment solution.

The Advantage of Force.com

Rather than reinvent the wheel, TargetX has taken the proven Force.com platform that powers the popular Salesforce CRM tool and molded it into the first truly integrated recruitment management tool.

We have combined the award-winning functionality, proven integration, point-and-click customization and 97 percent customer satisfaction of Salesforce with the higher education expertise, experience and technology leadership of TargetX.

The unique AppExchange from Force.com offers about 850 add-on applications that you can install in minutes to enhance the capabilities of your SRM — everything from live videoconferencing to computer-telephony integration to tracking social media activity.

The Reaction of IT

Your IT department will love how independent you'll become — able to generate custom reports, manipulate data, track campaigns, process online applications — all without their help.

They'll also be pleasantly surprised how easy SRM is to integrate with existing IT systems. And since SRM is built on an SaaS platform (Software-as-a-Service), there are no hardware or software investments, and setup and implementation are quick and easy.

The Components of SRM

Recruitment Manager

SRM goes way beyond the conventional CRM systems available for higher education today. Workflows work the way you want. Data resides in one location while also providing a real-time connection to your enterprise system. And as a web-based tool, TargetX's SRM is available anytime, anywhere so your admissions team stays connected with your future students.

Online Application

While applying for admissions online is more popular than ever, many students and their parents complain about how difficult most online application systems are to use. As part of the integrated student portal that comes with the SRM, we've designed a customizable online application system that's also easy for your applicants to complete.

Campus Visit Scheduler

Your prospective students now have the ability to customize their campus visit online, schedule interviews and tours, sign up for open houses and receptions — thus reducing administrative workload. And since the Campus Visit Scheduler is completely integrated with the SRM system, your admissions team's calendars are synchronized and student reminders are sent automatically.

Electronic Communication

Recruiting today's students is all about connections. To be successful, you have to connect online and you have to provide relevant information. A great strength of the SRM is its automatic integration with the leading email broadcasting and online chat tools in the industry. In addition, you have the option of using TargetX's popular blogging and social networking tools to further enhance your communication efforts.

The Benefits of SRM

Expandability

You can add to the capabilities of SRM through hundreds of add-on products that address the specific needs of your office and staff — from telemarketing, to on-demand printing, to Crystal Reports for deeper data analysis. And they can be installed in minutes, not months.

Reportability

Imagine deciding as you get ready to rush to a meeting that you want to bring along a report on how many applicants you have today versus the same time last year. Now you can. SRM offers 40 standardized reports with just a click of a button. All in real time. There is also a process for building your own customized reports

Flexibility

Customization is built into every component of the system. You can add additional data fields, customize the student portal interface, create dashboards, fine-tune automated processes, etc.

Workflow Management

The system can be customized to work the way you and your staff work, and it has the capability to automate various stages in the recruitment process. The goal is to make your staff as efficient as possible and your communications with prospective students as effective as possible.

Integration

In addition to all components of the SRM being completely integrated, the entire system can be combined with TargetX's industry-leading student-recruiting tools, including its email broadcasting and online chat tools.

Summary

  • Manage the entire recruitment process with one unified tool.
  • Access your system anytime, anywhere thanks to our online on-demand solution.
  • Increase functionality through 850 add-on applications that can be installed in minutes
  • Make applying and visiting your campus easier than ever through a unique student portal.
  • Do your job faster and easier by avoiding data imports and exports.
  • Take advantage of Web 2.0 communication opportunities through a system designed for them.