Sunday night, my friend Leo Laporte had a wonderful panel of experts discuss the media, social media and colleges on his popular This Week in Tech podcast. I highly recommend you listen to it. The panel included Don Tapscott, author of Growing Up Digital and Grown Up Digital, the father-son duo or Jeff and Jake Jarvis and social media expert, Gina Trapani. During the show they share a lot of opinions on social media, the future of colleges and the generation rising into the the college scene.
I highly recommend college administrators and faculty listen to this show. In the middle they discuss Google Wave – for those interested, I encourage you to also listen to this part – but if you are not, fast forward about 10 minutes and listen to them continue their discussion about colleges, education and needed changes in pedagogy. Jake, the 17 year old on the panel, shares his thoughts on being taught to the test to play the game and get into a good college. Startling comments.
Read more about our authors. Brian is the CEO and Co-Founder of TargetX. Over twenty years ago, he started his career in admissions at a small, liberal arts college. He was a constant thorn in the admission director’s side – always wanting to try new ideas and technology. He took his energy (and vast collection of suspenders – it was the early 90′s) to lead the graduate and adult enrollment and marketing at a national university. In this leadership position, he helped differentiate his employer in one of the most crowded higher education marketplaces in the country and pioneered the use of the Internet in recruitment marketing. His passion sparked the genesis of TargetX, the company he has served for over 14 years as its co-founder and CEO. Along the way he’s earned his master’s degree in education at the University of Pennsylvania and built TargetX into a multi-million dollar technology and consulting firm serving over 450 colleges and universities. Brian is now a voice of change in an industry at its tipping point, helping colleges who have the gumption to embrace more effective recruiting techniques as traditional methods wither away. He is also the author of “Overthrowing Dead Culture: A Vision to Change the World of College Recruiting” available on Amazon.com and BN.com.