You may have a good idea of what your institution’s student population (prospective or current) looks like — but how about your understanding of the undergraduate student population nationwide?
Learn more about the college students of America by visiting the National Postsecondary Student Aid Study snapshot of the 22 million undergraduates that attended college in 2007-2008. You might be surprised by what you see — including, but not limited to, undergraduates over 30, the percentage of students attending for-profit institutions and the household income breakdown.
The student population will continue to shift. Does this open up new opportunities for your institution? Do you see any concerns with the changing demographics? The more knowledge you have, the more successful you can be in your recruitment efforts.
Read more about our authors. Annemarie Nagle is the Senior Marketing Executive for TargetX. Annemarie knew she had a passion for admissions and recruiting as a student tour guide. Since then, she has worked in higher education as an admission counselor and a dual role recruiting students and managing marketing communications.