Are you utilizing email effectively?
With all the recent additions to our marketing plans, we often forget about the power of this tool. Enhance your recruitment campaigns by including video messages.
Georgia Christian focuses on this topic in “Using Video in Email — Facts, Figures and Benefits,” on TheEmailGuide.com. Did you know that there is a 96.38% higher click-through rate and 5.6% higher open rate for email that contains video? That statistic alone should give us reason to give this medium a try.
If not, here are some additional benefits that may persuade you:
Video is simple to use. All you need is your content and something to record with (phone or flip camera) and you’ll be all set.
It’s a standout. According to Christian, video email is still in its infancy. Impress prospective students by using current students or faculty.
It’s more readily viewed and enjoyed than text. Students are bombarded with print and text emails. A break from the usual will be much appreciated.
It appeals to both younger and older generations. As we communicate “To the Family of…” we need to adjust the method for mom and dad too.
Read more about our authors. Annemarie Nagle is the Senior Marketing Executive for TargetX. Annemarie knew she had a passion for admissions and recruiting as a student tour guide. Since then, she has worked in higher education as an admission counselor and a dual role recruiting students and managing marketing communications.