The SRM Story
That’s the question TargetX CEO Brian Niles posed to an Enrollment VP visiting TargetX headquarters a few years ago.
In response, the VP started drawing circles on our whiteboard saying they represented the different pools of data his staff had to work with (like SAT lists, direct-mail respondents, telemarketing names, etc.)
“That’s the problem,” he said, “we’re constantly moving data around — losing time and risking errors. If you can keep all my data in one place and help me keep track of everyone, then I can concentrate on recruiting students.”
It was a major “aha” moment for us as a company — one that we now point to as the genesis of our Student Recruitment Manager (SRM).
So when we decided to build the SRM, we knew it had to be a product that would move our industry forward, helping you move away from old technology and outdated processes. From the beginning, we knew our product couldn’t be just another clunky, inflexible system that breaks whenever you need to change something. Hey, we’ve been there. We know how often things change.
And for us, that meant taking higher ed “to the cloud.”
Finally, our industry would have the opportunity to harness the power of data-on-demand, making information accessible wherever, whenever (and from whatever device you choose).
All of us at Targetx come from college admissions, enrollment management, marketing and IT. We understand your needs and challenges because we’ve been there and we’ve been following the trends ever since.
It’s one of the biggest things that makes us different from “the other guys” — we understand what you’re trying to accomplish and take great pride in being regarded as educators (not just technology providers).
Around the same time TargetX decided to jump into the CRM world, Salesforce opened up their powerful platform to outside developers. And as the world’s premier cloud-computing company, we knew they had the perfect base for us to build the tools we always wished we had.
Most importantly, we knew our clients would benefit from continuous innovation and could be sure the SRM could grow and change right along with our industry.
As is the case with many things in life, timing was everything. And the timing was finally right to deliver the SRM.