Two old friends met at a bar…
TargetX was started by Brian Niles and Mike Crusi in 1998. As was often the case during the dot-com bubble, these two former college friends met at a bar one night and ended up talking about how to take advantage of the web-based technologies exploding around them. Brian was working as an enrollment and marketing director at a university in Philadelphia and Mike was an engineer at a small firm just outside the city. Brian told Mike of an idea he had for using the Internet to help recruit students. They grabbed a cocktail napkin and started making notes. A company was born.
Today, TargetX is the leading provider of interactive marketing technology and services in higher education, helping more than 400 colleges and universities recruit today’s web-savvy students. In 1998 TargetX invented email recruiting, in 2003 it redefined interactive recruiting, in 2006 it introduced the “experience” into campus visit programs, and in 2007 TargetX introduced the first comprehensive student recruitment management solution.
While our accomplishments are measured by the success and satisfaction of our clients, we are pleased to also be recognized for our leadership and record of growth. For the past six years, TargetX has been named to the Philadelphia 100 as one of the fastest growing, privately held firms in the Philadelphia region. For the past three years, we have been honored by Inc. magazine as one of the fastest growing companies nationwide. Our growth is based on superior customer service, high-quality solutions, and one of the best teams you’ll find in the industry.
We invite you to learn more about TargetX here on our site and contact us if you’d like to chat.
And, if you’ve read this far, thanks!