Next month we’ll be in Las Vegas for our Xpert Summit and many of our clients will be presenting about technology, the campus visit and recruitment marketing.

But I want to take a moment to highlight some new recruitment marketing creative work by a few other TargetX clients; Worcester Polytechnic Institute (WPI) and Occidental College (Oxy).

WPI videos
I love them because they tell a story, cut through the clutter and say something definitive. The animation is such a departure from the normal voice-over and standard shots of campus.

WPI “Rowbots”

WPI “Special Delivery”

OXY Website
Oxy launched a new website and the content is not only authentic but also engaging. They’ve solved the over-crowded homepage dilemma by basically creating two home pages, “Now at Oxy” for the community and “Here at Oxy” which is more admission/recruitment based.

The best part? You can toggle between both. Even better? Check it out on your smart phone or tablet. Brilliant.

Read more about our authors.  Jeff is the VP of the Consulting Division and also known as the “Apostle of Authenticity.” He crisscrosses the country speaking at conferences and working with our clients. He’s driven by a mission to inspire higher education executives and admissions offices to overthrow dead culture, embrace their authentic “DNA” and render engaging experiences.