In honor of the holiday this week, I thought it would be a good time to “talk turkey” about how important it is to maintain regular communication with prospects (especially as the admissions cycle shifts from fall travel to winter file-reading).

But it’s not enough just to contact inquiries and applicants regularly if you’re not providing something of value. So today I thought I’d point you to a tip that may just help you accomplish both.

I’d like to revisit a Thanksgiving tip I did a few years back — one which, thankfully, is still relevant today.

Read my “Ideas for Thanksgiving week” post for a slew of campaign ideas (served up with a side of holiday humor).

Even if you’re out of time or resources to make something happen this week, many of these ideas can be adapted or reinvented in a way that makes sense for your situation and institution.

From all of us at TargetX, best wishes for a safe and happy Thanksgiving holiday.

We’re grateful to work with you.

Adrienne

P.S. A very special thanks for this one goes out to TargetX’s own Jim DeSanto, Implementation Specialist, who gave me the original idea for the Thanksgiving week tip. I’m blessed to work with such a fantastic (and witty) team!

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