Just like the car you drive or the magazines you subscribe to, your Email Message Library says a lot about you.

When I review a client’s account, I always begin in the library. It’s the best way for me to get a sense of the quantity, timing and content of your messages all in one place.

I can check out your subject lines, look at html letterheads, see when you modified a message last — heck, I can even tell when you’ve been taxed by other offices to send their messages out.

I’m sure you can imagine my dismay then, when I click over only to be shut out by an empty message library. It’s like trying to give someone a makeover without being able to take a peek at their closet.

Of course, I don’t mean to make it all about me;) Aside from making my job easier, there are certainly other benefits to saving your messages in the library.

Utilizing the message library also gives you an organized record of your messages to reference and draw from for future use.

If you have messages stored in the library, you can update and edit them easily when it’s time to send the same or similar campaign again.

So if you create your email messages from the “Campaign” tab (you’ll know because your library will be empty), consider changing your process and start in the “Account” tab instead.

Just click on “Email Message Library” and “Create New Message” to compose, test and save your message. Then you can retrieve it when it’s time to schedule your broadcast.

When it comes to creating email message content, you don’t have to be a nerd to know it’s a good idea to hang out in the library.

For help with utilizing the Email Message Library or to request your own account review, contact me at bartlett@targetx.com

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