Few writers succeed without focus – and student bloggers are no exception.

Too often, we simply ask our students just to “blog.”  But just blogging about student life is probably too vague.  These days, you have to have a clear point of view to connect with readers.

Recently, a student blogger (and fashion major) asked me if it would be okay to upload a picture of her outfit each day and ask readers to comment on it.  Besides telling her she was extremely brave, I told her it would absolutely be okay to do that.

Why?  Because that’s focus.  By sharing something she was into and relating it to her student experience, she created the framework for a great blog.

Will her blog appeal to everyone?  Certainly not.  But that’s a good thing!

The idea is, it will connect with the right student.  And it will probably be the reason they enroll.

So whether it’s an Education major relating movies to student teaching or a French major’s blog about the “freshman fifteen,” it’s pretty clear that successful blogs start with focus and direction.

The best blogs aren’t written for the masses.  To the reader, they’re written just for them.

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