This week’s tip continues our conversation on data management (I know, I know, try to contain your excitement;) We can talk about something more fun and exciting next week — but for now, we’ve got to talk data. (Didn’t you learn about eating your veggies before you can have dessert?)

Managing your data is probably the most important subject I can help with, as it sets the foundation for all successful marketing efforts.

So let me introduce today’s focus: XML, or Extensible Markup Language. It could just change the way your office operates completely (and for the better).

If you’re not familiar, XML is the language that facilitates moving data across different information systems (eliminating the need for manual imports and exports). Think about having your student information system (Banner, Datatel, etc.) synchronize information with your TargetX database. If that sounds too good to be true, this may be the solution for you.

If you (or your campus IT “geeks”) are familiar with XML, you may be surprised to learn that TargetX has this capability.

We can work with your tech folks on campus to develop a script to synchronize your data. It takes a little time and energy at first, but in the long run you’ll definitely reap the rewards (HINT: If you do an import before every broadcast, I’m talking to you!)

If you’re interested in exploring XML integration with TargetX, contact Laura Klimitas at 877.715.7474 ext. 107 or klimitas@targetx.com.

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